Marketing Manager

NESTLE SINGAPORE (PTE) LTD; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading global food and beverage company in Singapore seeks a Marketing Manager to define the marketing strategy and lead brand communications. The ideal candidate must have over 15 years of experience in Brand/Product/Marketing Management, with a minimum of 3 years in the PetCare category. This role offers opportunities to drive brand growth and manage cross-functional teams in a dynamic work environment.

Qualifications

• Minimum 15 years' experience in Brand/Product/Marketing Management.
• Minimum 3 years in PetCare category.
• Experience in leading teams and cross-functional collaboration.

Responsibilities

• Define the Marketing Strategy and Long Term Vision for the portfolio.
• Lead the brand communication team in developing communication strategy.
• Work with local marketing managers to optimize brand performance.

Skills

Brand/Product/Marketing Management

Leadership

End-to-End I2L Project Management

Consumer insights analysis

Job description

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people. The Marketing Manager is responsible for defining the Marketing Strategy and Long Term Vision for the portfolio and drive the execution across AOA markets. As a Marketing Manager, the individual must be able to lead, engage and inspire her own teams and the overall marketing teams across AOA, to develop brand strategies and plans, innovation pipelines, and brand communications that help markets to grow the brand to its full potential.

1. Develop Brand/Portfolio Strategy: Analyze business and consumer trends, identify key issues facing your business and develop innovative long term brand strategy and plan. Demonstrate consumer insight/strategic brand building capability and ability to connect dots between insights and effective commercial plans. Deliver and manage the brand P&L with focus on long term mix and CMC with cluster approach.

2. Deliver Growth Through Innovation & Rennovation: Define the innovation strategy for the brand based on consumer insights and market trends & needs. Identify new, innovative ideas to drive brand growth. Lead the team from developing a strong pipeline to packaging design and a flawless and timely launch & execution in the markets. Demonstrate vision and leadership in building of Long Term I&R Pipeline and aligning with (senior) stakeholders.

3. Build & Communicate Brands: Lead the brand communication team in developing communication strategy aligned with BBNW and create centrally developed assets in line with strategy and suitable for the needs of different markets. Develop strong relationship with agencies to ensure high quality work through efficient processes.

4. Local market development: work together with local marketing managers to optimize brand performance and monitor and align local plans according to Roadmap/Portfolio priorities.

5. Lead to Win: Build capability & Competence: Develop, coach and manage direct reports across two locations. Manage and lead internal and external relations and all key / senior brand stakeholders (GSBU / MLT/ SLT / local MM).

6. Transversal projects: Lead various transversal or cross-brand projects together with peers and brand director beyond the scope of the brand team.

What will make you successful:

• Minimum 15 years' experience in Brand/Product/Marketing Management of which minimum 3 years in PetCare category.
• Regional/Central experience preferred.
• Cross functional GD experience is a recommended.
• Experience in leading teams.
• End-to-End I2L Project Management