Marketing Manager

INITIA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

INITIA MANAGEMENT PTE. LTD. is seeking a Marketing Leader to shape and implement integrated strategies for online and offline channels. You will ensure content accuracy, lead campaigns, and guide a team of marketing professionals to meet goals.

You will analyze campaign performance, collaborate with external agencies, and manage budgets while delivering high-quality promotional materials and messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, writing and public speaking.
• Strong leadership, people management and attention to detail.
• Budgeting experience and strong organisational skills.
• Copywriting skills.
• Computer-literate with MS Office, Mac and Windows.
• Multitasking ability.

Responsibilities

• Formulates and leads marketing strategies aligned with corporate goals.
• Delivers on-brand content across online and offline channels.
• Analyzes campaign effectiveness and reports results.
• Interviews, hires and trains marketing staff as needed.
• Develops detailed marketing plans for all media channels.
• Manages budgets and tracks marketing spend and ROI.

Skills

Media channels

Client relationships

Creativity

Leadership

Budgeting

Copywriting

Computer literacy

Multi-tasking

Education

Bachelor's Degree in Marketing

Job description

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills