Marketing Manager

Pvg Sea Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

BlueTree Education in Singapore is seeking a Marketing Manager to lead marketing across two education brands and bring our 2027 strategy to life.

You’ll own branding, external and internal communications, and campaign execution, while collaborating with teachers, centres and partners to drive enquiries and enrolments. Your work will be hands-on, data-driven, and impact-focused.

Join a warm, growth-minded team that values ideas, experimentation and measurable results.

Qualifications

• Proven marketing track record with lead generation or enrolments.
• 5+ years in marketing, with end-to-end campaign leadership.
• Branding and communications experience.
• Skilled in digital channels (Google Ads, Meta, SEO) and analytics.
• Experience in education or consumer marketing is desirable.

Responsibilities

• Lead branding across touchpoints and brand refresh projects.
• Develop external communications and media relations.
• Plan and execute campaigns to attract parents and enrolments.
• Grow digital presence via ads, SEO, and social media.
• Guide Marketing Executive and manage agencies.
• Track performance and budgets with data-driven optimizations.

Skills

Branding

Campaign management

Digital marketing

Content creation

Internal communications

Tools

Google Ads

Meta Ads

SEO

GA4

Content marketing

Job description

BlueTree Education | Full-Time | Singapore

Big Ideas. Good People. Meaningful Growth.

Love marketing, enjoy bringing ideas to life, and want to work with people who genuinely care about what they do?

Come grow with BlueTree!

At BlueTree Education, we believe that great work happens when passionate people come together in a supportive, fun-loving environment.

We are a growing Singapore education company with a big heart, ambitious plans and a shared belief that learning should make a difference.

Our team works hard, celebrates wins, supports one another and believes there is always room to learn, improve and grow.

As we enter our next stage of growth, we are looking for a Marketing Manager who brings both creativity and commercial thinking to the table. Someone who enjoys rolling up their sleeves, taking ownership and turning good ideas into real results.

The Role

Reporting directly to the CEO, you will lead marketing execution across two education brands, bringing our 2027 marketing strategy to life.

You will have the opportunity to shape campaigns, develop our brand presence, work with a passionate team and make a measurable impact on business growth.

This is not a role where you simply manage agencies and review reports. We want someone who enjoys being in the action, experimenting with ideas and making things happen.

What You'll Be Doing

Branding

Own and protect our brand across all touchpoints, including centres, signage, print, digital and parent materials. Ensure every piece of work is consistent with our brand direction and guidelines, and lead brand refresh projects.

External Communication

Lead parent communications, public relations, media relations, partnerships and crisis communications. Shape how BlueTree is seen by parents, schools and the wider education community.

Internal Communication

Plan and deliver communications to staff across our seven branches, so that teachers and branch teams understand, support and represent our campaigns, brand standards and key messages.

Make Campaigns Happen

Plan and execute creative, effective marketing campaigns that attract parents, generate enquiries and drive student enrolments.

Grow Our Digital Presence

Manage and optimise Google Ads, Meta Ads, SEO and organic content to improve visibility, lead quality and conversions. And manage BlueTree Education's social media channels, including Instagram, TikTok and Facebook.

Build Stronger Parent Connections

Develop referral campaigns, engagement initiatives and re-enrolment activities that strengthen relationships with our BlueTree families.

Bring Ideas to Life

Work closely with our teachers, centre teams and creative partners to develop engaging content, promotions and brand experiences.

Lead and Grow Together

Guide our Marketing Executive, collaborate with external agencies and freelancers, and build a positive, productive marketing team.

Know Your Numbers

Track campaign performance, marketing budgets, leads, trials and enrolments. Use insights to make smarter decisions and drive continuous improvement.

Team Leadership

Lead and develop the marketing executive, and manage agencies and vendors.

Who We're Looking For

We would love to meet someone who:

• Has a proven track record in marketing, particularly in generating leads, sales or enrolments.

• At least 5 years of marketing experience, with a track record of leading campaigns end to end and managing a brand

• Proven experience in branding and in internal and external communications

• Is confident with Google Ads, Meta Ads, SEO, GA4 and content marketing.

• Understands Singapore parents and ideally has experience in education, enrichment or consumer marketing.

• Is both creative and analytical — someone who loves a great campaign idea but also cares about the results.

• Enjoys taking ownership, solving problems and getting things done.

• Has experience guiding junior team members and managing external partners.

• Brings positive energy, a collaborative spirit and a good sense of humour.

• Is curious about AI and new ways to make marketing more effective.

• Experience leading junior staff and managing agencies or vendors

Experience in multi-brand, multi-branch or referral marketing would be a bonus.

Why You'll Love Working with Us

A Warm, Close-Knit Team

We believe work should be enjoyable. Expect friendly colleagues, genuine support, laughter and a workplace where people know one another beyond their job titles.

Big Ambitions, Real Opportunities

We are an established education company with exciting growth plans. You will have the space to contribute ideas, take ownership and grow professionally alongside the business.

Your Ideas Matter

We value initiative over hierarchy. Good ideas can come from anyone, and we encourage people to speak up, experiment and make things better.

Work That Makes a Difference

Behind every campaign is a child learning, a parent finding support and a teacher making an impact. Your work contributes to something meaningful.

A Culture of Learning and Celebration

We believe in developing our people, recognising effort and celebrating milestones — big and small.

Ready to Grow with Us?

If you are a marketer who loves a good challenge, enjoys working with good people and wants to be part of a growing education brand, we would love to hear from you!