Marketing Lead - Content & Digital Growth

B2K PET PRODUCTS PTE. LTD.; Singapore; On-site; SGD 50,000 - 61,000; Full time

Job summary

B2K PET PRODUCTS PTE. LTD. in Singapore is seeking a Marketing Lead (Content & Digital) to own the marketing calendar, content direction, and digital campaign performance.

You will shape trends, translate insights into ideas, and guide campaigns across social media, EDM, and other digital channels. The role requires 3–5 years in marketing, strong social media know-how, and the ability to deliver creative briefs and actionable recommendations.

Qualifications

• Diploma or degree in Marketing or related field.
• 3–5 years of relevant marketing experience.
• Strong understanding of social media trends and platforms.
• Experience planning and managing marketing/content calendars.
• Experience with EDM campaigns and digital marketing analytics.
• Ability to turn data into actionable recommendations.

Responsibilities

• Develop and manage the monthly and quarterly marketing and content calendar.
• Plan campaigns around product launches and promotions.
• Provide creative direction to content creators and coordinate delivery.
• Plan and coordinate EDM campaigns and messages.
• Monitor performance across channels and optimize campaigns.
• Prepare regular performance reports with clear findings and next actions.

Skills

Digital marketing

Content marketing

Social media management

Campaign analysis

Project management

Creative direction

Communication skills

Education

Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or related field

Tools

Instagram Reels

TikTok

EDM campaigns

Analytics tools

Job description

B2K PET PRODUCTS PTE. LTD. in Singapore is seeking a Marketing Lead (Content & Digital) to own the marketing calendar, content direction, and digital campaign performance.

You will shape trends, translate insights into ideas, and guide campaigns across social media, EDM, and other digital channels. The role requires 3–5 years in marketing, strong social media know-how, and the ability to deliver creative briefs and actionable recommendations.