Marketing Lead

Dynamic Human Capital Pte Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Dynamic Human Capital Pte Ltd is seeking a Social Media & Partnership Lead to drive growth across social channels and partnerships for a household appliance retail group. You will shape content directions, manage creator collaborations and identify supplier-funded opportunities to boost revenue and brand visibility.

The role requires translating priorities into compelling creator briefs, coordinating with suppliers and internal teams, and optimizing content for performance across lifestyle and

Qualifications

• Experience managing social media calendars and creator partnerships.
• Strong understanding of lifestyle/home/retail content.
• Ability to translate campaign priorities into creator briefs.
• Comfortable communicating with suppliers, brand principals, creators, freelancers and internal teams.
• Strong eye for content quality across visuals, video, hooks and captions.
• Ability to review creator content and provide clear feedback.
• Good understanding of engagement, reach, impressions, and content performance metrics.
• Commercial mindset to monetise paid content and brand collaborations.

Responsibilities

• Plan monthly social media direction, content pillars, campaigns and posting rhythm.
• Own the group content calendar aligning with priorities, campaigns and product pushes.
• Develop content angles for lifestyle, home, kitchen, retail and e-commerce products.
• Identify creators, KOLs, influencers for each brand and campaign.
• Prepare creator briefs, talking points, product angles and deliverables.
• Coordinate with brand principals and suppliers on content opportunities and campaigns.
• Package paid content opportunities to generate revenue from collaborations.
• Support performance marketing with creator content for ads and launches.
• Track content performance including reach, engagement and sales impact.
• Maintain and review creator database (rates, history, quality, suitability).

Skills

Social media management

KOL/creator partnerships

Content strategy

Brand storytelling

Creator briefs

Performance metrics

Revenue generation

Content calendar

Job description

Social Media & Partnership Lead (Household Appliance - Retail Distributor)

A Social Media & Partnership Lead is sought to drive social growth, content direction, creator collaboration, and brand partnership opportunities across a retail and e-commerce group. This is a strategic in-house role responsible for building social media presence, managing KOL and creator partnerships, and developing supplier-funded content opportunities. The ideal candidate understands how social media, creator marketing, brand storytelling, and commercial partnerships work together to support business growth.

Key responsibilities

• Plan monthly social media direction, content pillars, campaign content, and posting rhythm across channels
• Own the group content calendar, ensuring alignment with business priorities, campaigns, product pushes, and seasonal opportunities
• Develop content angles for lifestyle, home, kitchen, retail, and e-commerce products
• Identify suitable creators, KOLs, influencers, or content partners for each brand, product, and campaign
• Prepare creator briefs, talking points, product angles, campaign messages, and deliverable expectations
• Coordinate with brand principals and suppliers on content opportunities, paid features, and supplier-funded campaigns
• Package and coordinate paid content opportunities to generate additional revenue from brand collaborations
• Support the performance marketing team with creator content and campaign assets for paid ads and product launches
• Track content performance including reach, impressions, engagement rate, clicks, saves, shares, and sales impact
• Maintain and review creator database covering rates, collaboration history, content quality, and suitability

About you

• Experience managing social media content calendars, creators, KOLs, influencers, or brand partnerships
• Strong understanding of social content for lifestyle, home, kitchen, retail, e-commerce, or consumer product categories
• Able to translate campaign priorities and product selling points into content angles and creator briefs
• Comfortable communicating with suppliers, brand principals, creators, freelancers, and internal teams
• Strong eye for content quality across visuals, video, hooks, captions, and brand consistency
• Able to review creator content and provide clear, constructive feedback
• Good understanding of engagement, reach, impressions, and content performance metrics
• Commercial mindset to identify and monetise paid content, supplier-funded campaigns, and brand collaborations
• Organised, detail-oriented, and able to manage multiple brands, campaigns, and content deadlines simultaneously