Marketing Intern

ORAPI Maintenance Asiaorapiasia.com; Singapore; On-site; SGD 50,000 - 84,000; Full time

Job summary

We are seeking a versatile Marketing Assistant to support Campaign & Digital Marketing, Content Creation, Website updates and Market Research in Singapore. You will help plan and execute campaigns across digital platforms, assist with TikTok Shop initiatives and lead generation funnels, and track performance metrics.

You will also create social media content, edit videos with AI tools, support blog posts, newsletters, SEO improvements, and maintain mobile landing pages.

Responsibilities

• Assist in planning and executing marketing campaigns across digital platforms
• Support the setup, operation and optimisation of campaigns, including TikTok Shop and lead generation funnels
• Track, analyse and report on campaign performance and key metrics
• Create, schedule and manage social media content including posts, captions, visuals and short-form videos
• Use AI tools to generate, edit and publish video content for social media platforms
• Support daily content production, including high-frequency output for platforms such as TikTok
• Assist in blog writing, newsletters and other marketing materials
• Update and maintain mobile landing pages to ensure a smooth user experience
• Assist with website updates, including SEO improvements and content uploads
• Manage technical updates such as TDS uploads, footer edits and product page changes
• Support the transition from e-commerce pages to TikTok Shop integrations
• Conduct market and competitor research, particularly within the laundry and hygiene industry
• Analyse competitor sales processes, prospecting methods, USP and customer confidence levels
• Support survey creation and data collection for market insights
• Assist in building and optimising marketing funnels, especially for laundry prospects
• Support strategies that drive leads towards consultations with specialists
• Help integrate downloadable resources and onboarding materials into funnels
• Support creation of sales enablement tools such as landing pages and sales decks
• Industry-specific kits and guides
• Case studies with before and after results
• Cost comparison and savings analysis
• Assist in preparing technical and compliance-related materials such as safety data sheets and certifications
• Update and maintain branding materials across platforms
• Support development of downloadable content hubs for customer education and onboarding
• Ensure consistency in brand messaging and visual identity
• Assist in initiating and supporting CSR programmes
• Coordinate activities that align with brand values and community engagement
• Provide administrative support for marketing projects
• Coordinate timelines, assets and internal communication to ensure smooth execution

Job description

Key Responsibilities

Campaign & Digital Marketing

• Assist in planning and executing marketing campaigns across digital platforms
• Support the setup, operation and optimisation of campaigns, including initiatives linked to TikTok Shop and lead generation funnels
• Track, analyse and report on campaign performance and key metrics

Content Creation & Social Media

• Create, schedule and manage social media content including posts, captions, visuals and short-form videos
• Use AI tools to generate, edit and publish video content for social media platforms
• Support daily content production, including high-frequency output for platforms such as TikTok
• Assist in blog writing, newsletters and other marketing materials

Website & Digital Assets

• Update and maintain mobile landing pages to ensure a smooth user experience
• Assist with website updates, including SEO improvements and content uploads
• Manage technical updates such as TDS uploads, footer edits and product page changes
• Support the transition from e-commerce pages to TikTok Shop integrations

Market Research & Strategy

• Conduct market and competitor research, particularly within the laundry and hygiene industry
• Analyse competitor sales processes, prospecting methods, USP and customer confidence levels
• Support survey creation and data collection for market insights

Lead Generation & Funnel Development

• Assist in building and optimising marketing funnels, especially for laundry prospects
• Support strategies that drive leads towards consultations with specialists
• Help integrate downloadable resources and onboarding materials into funnels

Sales & Marketing Tools Development

• Support creation of sales enablement tools such as:

• Landing pages and sales decks
• Industry-specific kits and guides
• Case studies with before and after results
• Cost comparison and savings analysis

• Assist in preparing technical and compliance-related materials such as safety data sheets and certifications

Branding & Marketing Collateral

• Update and maintain branding materials across platforms
• Support development of downloadable content hubs for customer education and onboarding
• Ensure consistency in brand messaging and visual identity

CSR & Corporate Initiatives

• Assist in initiating and supporting CSR programmes
• Coordinate activities that align with brand values and community engagement

Administrative Support

• Provide administrative support for marketing projects
• Coordinate timelines, assets and internal communication to ensure smooth execution