Marketing Executive (m/f/d)

Hager Group; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Onboarding program

HiUniversity training

Internal mobility

Job summary

Hager Group is seeking a Marketing Executive to be based in the Singapore office. You will support digitalisation, customer centricity, product marketing and brand awareness for the Singapore market, collaborating with regional and global teams.

You will coordinate digital campaigns, manage customer engagement, learn initiatives and events, and help launches with multi‑channel activation. The role requires strong content creation, CMS, CRM, and analytics skills, with travel as needed.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Relevant B2B marketing experience; fresh graduates are encouraged to apply.
• Proficient in digital marketing, CMS, email marketing and CRM.
• Strong content creation and clear messaging for products and solutions.
• Experience coordinating campaigns, product launches and events.
• Excellent written and verbal communication and stakeholder management.
• Willingness to travel as required.

Responsibilities

• Enhance the digital journey and maintain accurate product information.
• Coordinate email newsletters and CRM integration to improve segmentation.
• Build and optimise connected campaign flows across the digital funnel.
• Plan and execute customer engagement activities and partner events.
• Develop sales enablement tools and marketing collateral with cross‑functional teams.
• Support product launches and brand activation across channels.

Skills

Digital marketing

Content development

Campaign analytics

Email marketing

CRM management

Stakeholder management

Multilingual collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CMS administration

CRM software

Email marketing tools

Social media management tools

Job description

Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. The Hager brand, with products ranging from energy distribution through cable management and wiring accessories to building automation and security systems, represents the core business of our company. This allows us to combine all the skills necessary for the development of innovative products, systems and services required for building automation.

We are currently looking to recruit a Marketing Executive to be based in our Singapore office. This role supports the planning and execution of Hager's marketing priorities: Digitalisation, Customer Centricity, Product Marketing and Brand Awareness. The Marketing Executive will coordinate digital campaigns, customer engagement and learning initiatives, product launches, content, events and brand activities for the Singapore market, while collaborating with relevant regional and global teams.

Key Responsibilities

Digitalisation

• Enhance the website and digital customer journey, while maintaining accurate product portfolio information, technical content and campaign assets.
• Coordinate email newsletters and support CRM integration with ISA Marketing to improve audience segmentation, lead nurturing and customer communication.
• Build and execute connected campaign flows across the full digital funnel, monitor performance and continuously optimise marketing ROI.

Customer Centricity

• Plan and coordinate customer engagement activities and partner events to strengthen relationships with Hager partners, customers and key stakeholders.
• Coordinate on-demand customer training programmes in Singapore, including Lunch & Learn sessions, technical training and product presentations, in collaboration with technical and regional teams.
• Develop customer-focused tools, content and narratives based on customer needs, market feedback and business priorities.

Product Marketing

• Support new product introductions and product campaigns, ensuring launch readiness and awareness through coordinated multi-channel activation.
• Develop sales enablement tools, marketing collateral and point-of-sale materials (POSM) in collaboration with Sales, Product Management, Technical and regional teams.
• Create clear and engaging product content that communicates customer benefits, applications, value propositions and competitive differentiation.

Brand Awareness

• Support internal campaigns and share local best practices with Group Communications, DMCX, ISA and regional stakeholders.
• Execute external brand awareness campaigns across digital channels and offline POSM, ensuring consistency with Hager brand guidelines.
• Coordinate PR, media outreach and relevant brand activations, including content creation, event support, and agency and vendor management.

Qualifications, Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, Engineering or a related discipline.
• Relevant experience in B2B marketing, product marketing or marketing communications, preferably within the electrical, building or industrial sector; fresh graduates with relevant internship experience are encouraged to apply.
• Practical knowledge of digital marketing, website or CMS administration, email marketing, CRM, social media and campaign analytics.
• Strong content development skills, with the ability to translate technical products and solutions into clear, customer-focused messages and value propositions.
• Experience or demonstrated ability in coordinating campaigns, product launches, customer events, training programmes, agencies and external vendors.
• Excellent written and verbal communication, presentation and stakeholder-management skills.
• Proactive, organised and detail-oriented, with the ability to manage multiple priorities and work effectively across diverse, multilingual and distributed teams.
• Willingness to travel as and when required.

What we offer?

• Personalized onboarding experience programdesigned to make your first dayssmooth
• Opportunities to learn and grow through Hager Group's awarded HiUniversity.
• Internal career opportunities, over 25% of our recruitments are through internal mobility

What are the recruitment stages?

• Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
• You will be invited for a first interview with the hiring manager & the recruiter
• A second Interview will be then organized with the N+2 & the HR manager

Our success relies on collective energy.