Marketing Executive

Morgan McKinley; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Morgan McKinley is seeking a Marketing Executive in Singapore to drive planning, coordination, and execution of financial services campaigns and communications. The role emphasizes lending and BNPL initiatives, building trust, and promoting financial products through impactful strategies.

You will collaborate with cross-functional teams to design and deliver high-quality campaigns, track performance, and optimize efforts to meet growth targets.

Qualifications

• Diploma or Bachelor's in Marketing or related field.
• 6 months marketing experience in financial services preferred.
• Strong ATL/BTL strategy exposure.
• Familiar with Singapore marketing ecosystem.

Responsibilities

• Plan, coordinate, and execute marketing campaigns and communications for Financial Services in Singapore (lending and BNPL).
• Collaborate with Business, Operations, Product, and Creative teams to raise awareness and drive adoption of financial solutions.
• Translate data and metrics into actionable marketing strategies and optimization.
• Design communications with stakeholders to boost customer acquisition and strengthen brand trust.
• Lead development and rollout of campaigns to support business growth and meet targets.

Skills

Marketing

Campaign management

Content creation

Data analysis

Cross-functional collaboration

Photoshop/Illustrator basics

Education

Bachelor's/Diploma in Marketing/Related field

Tools

Photoshop

Illustrator

Job description

We are seeking a Marketing Executive to drive the planning, coordination, and execution of financial services campaigns and communications in Singapore. The role focuses on enhancing lending and BNPL engagement, building customer trust, and promoting financial products through impactful strategies.

Key Responsibilities:

• Contribute to the planning, coordination, and delivery of marketing campaigns and daily communications for Financial Services in Singapore, with emphasis on lending and BNPL initiatives.
• Collaborate with teams across Business, Operations, Product, and Creative to increase awareness, build understanding, and drive adoption of financial solutions.
• Apply a self-motivated, analytical approach to simplify complex challenges into actionable strategies, thriving in a dynamic environment.
• Work with internal and external stakeholders to design communications that boost customer acquisition and strengthen brand reputation.
• Identify opportunities and lead the development and rollout of campaigns that support business growth and meet performance targets.
• Create compelling content and materials that build trust and loyalty among users of financial products.
• Track campaign performance, measure ROI, and use insights to refine strategies through continuous testing and optimization.
• Coordinate effectively with creative, business, legal, compliance, and external partners to ensure smooth execution of lending and BNPL campaigns.

Requirements:

• Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field is required.
• Minimum of 6 months of hands-on marketing experience, ideally within financial services or consumer-focused industries.
• Strong grasp of ATL and BTL strategies, with added advantage of exposure to consumer lending. Familiarity with Singapore’s marketing and media ecosystem is essential.
• Skilled at interpreting digital metrics and turning insights into innovative strategies that deliver measurable outcomes.
• Capable of spotting impactful ideas, providing clear briefs, and guiding the creative process to produce high-quality campaigns..
• Basic skills in Photoshop, Illustrator, or similar tools to support creative execution.