Marketing Executive

IQPC WORLDWIDE PTE LTD; Singapore; On-site; SGD 48,000 - 60,000; Full time

Job summary

IQPC Worldwide Pte Ltd is seeking a proactive Marketing Executive to support the growth of our portfolio of B2B conferences and events in Singapore. You will drive delegate and visitor registrations through multi-channel campaigns and help create engaging content across LinkedIn, email, and websites.

Ideal candidates have 1–2 years of marketing experience, strong English writing, and hands-on experience with digital campaigns.

Qualifications

• 1–2 years of experience in marketing, preferably in B2B events.
• Strong written English with the ability to produce clear, engaging copy.
• Experience with email marketing, social media and digital campaigns.
• Good understanding of LinkedIn and other B2B marketing channels.
• Commercial mindset with ability to drive registrations, leads and revenue.

Responsibilities

• Plan and execute multi-channel marketing campaigns to drive delegate, visitor and attendee registrations.
• Create and manage email marketing campaigns, including copywriting, segmentation, scheduling and performance tracking.
• Support paid digital campaigns across platforms such as LinkedIn and Google Ads.
• Develop engaging content for LinkedIn and other social media channels, including speaker announcements and event promotions.
• Maintain and update event websites, landing pages and registration journeys.
• Collaborate with conference producers to translate agendas into marketing campaigns.
• Support sales to achieve delegate acquisition, sponsorship and exhibition marketing objectives.
• Coordinate marketing activity with speakers, sponsors, exhibitors, media partners and supporting organisations.
• Assist in creating marketing collateral including brochures, banners, social assets and onsite materials.
• Manage and segment marketing databases to ensure campaigns reach the right audiences.
• Track campaign performance including registrations, leads, email engagement, website traffic, paid media performance and conversion rates.
• Conduct market and competitor research to identify new audiences and opportunities.
• Support onsite marketing and event delivery when required.

Skills

Marketing experience

English writing

Campaign management

Social media marketing

Email marketing

B2B events marketing

Attention to detail

Tools

Eloqua

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads

Google Analytics

CRM databases

Canva

Adobe Creative Suite

Website CMS platforms

Job description

About the Role

We are looking for a proactive and commercially minded MarketingExecutive to support the marketing and growth of our portfolio of B2Bconferences and events.

You will work across the full event marketing cycle, helping todrive delegate and visitor registrations, audience engagement and eventawareness through multi-channel campaigns. This is a hands-on role suitedto someone with 1–2 years of marketing experience who is comfortable working ina fast-paced, deadline-driven environment.

Key Responsibilities

• Plan and execute multi-channelmarketing campaigns to drive delegate, visitor and attendee registrations.
• Create and manage emailmarketing campaigns, including copywriting, segmentation, scheduling andperformance tracking.
• Support paid digitalcampaigns across platforms such as LinkedIn and Google Ads.
• Develop engaging content for LinkedInand other social media channels, including speaker announcements, eventpromotions and industry content.
• Maintain and update eventwebsites, landing pages and registration journeys.
• Work closely with conferenceproducers to understand the agenda, speakers and key industry themes andtranslate these into compelling marketing campaigns.
• Collaborate with sales teams tosupport delegate acquisition, sponsorship and exhibition marketingobjectives.
• Coordinate marketing activitywith speakers, sponsors, exhibitors, media partners and supportingorganisations.
• Support the creation ofmarketing collateral including brochures, email banners, social media assetsand onsite materials.
• Manage and segment marketingdatabases to ensure campaigns reach the right audiences.
• Track campaign performanceincluding registrations, leads, email engagement, website traffic, paidmedia performance and conversion rates.
• Conduct market and competitorresearch to identify new audiences, companies, job functions and promotionalopportunities.
• Support onsite marketing andevent delivery when required.

What We’re Looking For

• 1–2 years of experience inmarketing, ideally within B2B events, conferences,exhibitions, media or a related industry.
• Strong written English with theability to produce clear, engaging and persuasive marketing copy.
• Experience with emailmarketing, social media and digital marketing campaigns.
• Good understanding of LinkedInand other B2B marketing channels.
• Strong attention to detail andability to manage multiple campaigns and deadlines simultaneously.
• Commercial mindset with anunderstanding that marketing activity should ultimately drive registrations,leads and revenue.
• Confident communicator who canwork effectively with internal teams and external stakeholders.
• Proactive, organised andwilling to take ownership of projects.

Advantageous Skills

Experience with any of the following would be beneficial:

• Marketing automation platformssuch as Eloqua, HubSpot or Marketo
• LinkedIn Campaign Manager
• Google Ads and Google Analytics
• CRM and database management
• Canva or Adobe Creative Suite
• Website CMS platforms
• B2B events or conferencemarketing
• Basic reporting and campaignanalytics