Marketing Executive (B2B industry) - TK

PASONA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

PASONA SINGAPORE PTE. LTD. is seeking a Marketing Executive to help plan, execute and optimize regional marketing initiatives.

You will work on campaign execution, content creation, digital marketing, analytics and cross-functional coordination to strengthen the brand and generate quality leads. The role requires planning multi-channel campaigns, setting up analytics tracking, and collaborating with internal teams and agencies to deliver impactful marketing materials.

Qualifications

• Diploma or degree in marketing, business or related field.
• Minimum 2 years in marketing, preferably B2B.
• Knowledge of core funnel metrics including ROI and CVR.
• Experience with digital marketing, CRM or email platforms.
• Strong Excel skills and analytical mindset.
• Excellent communication and project coordination abilities.
• Experience in B2B manufacturing or industrial sectors is a plus.
• Familiarity with GA4, Power BI or Looker Studio preferred.

Responsibilities

• Plan, coordinate and execute multi-channel marketing campaigns.
• Support scheduling and timely launches across channels.
• Conduct A/B testing and suggest improvements.
• Assist with digital content creation and social media initiatives
• Develop briefs for eDMs, landing pages and banners
• Ensure content aligns with brand guidelines and objectives
• Collaborate with internal teams and external agencies
• Set up campaign tracking using GA4 and UTM parameters
• Monitor performance and prepare reports using Excel, Power BI or Looker Studio
• Coordinate with departments to implement marketing projects

Skills

Content creation

Campaign planning

Data analysis

Communication

Project coordination

B2B marketing

Digital marketing

Education

Diploma or Degree in Marketing, Business or related

Tools

GA4

Power BI

Looker Studio

Excel

PowerPoint

Canva

Job description

Marketing Executive

Job Summary

The Marketing Executive supports the planning, execution and optimisation of regional marketing initiatives that strengthen company's brand, generate quality leads and enhance customer engagement. The role combines campaign execution, content creation, digital marketing, marketing analytics and cross-functional project coordination.

Key responsibilities

• Plan, coordinate and execute multi-channel marketing campaigns including eDMs, CRM campaigns and digital initiatives

• Support campaign scheduling and timely launches across marketing channels

• Conduct A/B testing and recommend improvements to campaign performance

• Support digital content creation and social media initiatives

• Develop marketing content and creative briefs for eDMs, landing pages, website banners and other marketing collateral

• Ensure marketing content is aligned with company's brand guidelines and business objectives

• Work with internal stakeholders and external agencies to deliver quality marketing materials

• Set up campaign tracking using GA4, UTM parameters and other analytics tools

• Monitor campaign performance and prepare reports using Excel, Power BI or Looker Studio

• Coordinate with internal departments to ensure successful implementation of marketing projects

Job Requirements

• Diploma or Degree in Marketing, Business or a related discipline

• At least 2 years of marketing experience in B2B industry

• Clear understanding of Core marketing funnel metrics, including ROI, CVR

• Exposure to digital marketing, CRM or email marketing platforms

• Strong Excel skills and an analytical mindset

• Excellent communication and project coordination skills

• Experience in B2B marketing, industrial or manufacturing industries (preferred)

• Working knowledge of Google Analytics 4 (GA4), Power BI or Looker Studio (preferred)

• Experience using Canva or other content creation tools (preferred)

• Interest in leveraging Generative AI to improve marketing productivity (preferred)

• Good skills in Microsoft Excel (Data analysis) and PowerPoint

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.