Marketing Executive

CANOPY HAWKERS GROUP PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

CANOPY HAWKERS GROUP PTE. LTD. seeks a brand marketing lead to manage branding, advertising and all public relations from concept to execution in a fast-paced hawker center environment.

You will integrate Marketing objectives with digital delivery, develop online strategies, and build customer retention programs while coordinating with management and external partners. Responsibilities include creating campaigns, managing media mix, and ensuring brand identity across touchpoints to drive traffic

Qualifications

• Min Degree in Marketing, Business, Mass Communication.
• Min 2 years relevant experience in marketing/marcom.
• Experience in F&B or Retail and in managerial capacity is an advantage.
• Experience in Advertising and Promotions campaigns and PR.
• Able to multitask and work under pressure with tight deadlines.
• Ability to work with different levels of management and as part of a team.

Responsibilities

• Report to the Director and align with brand positioning.
• Develop strategic brand marketing guidance with Management.
• Manage Marketing Calendar and campaigns throughout the year.
• Formulate marketing, branding, PR campaigns, promotions and events.
• Identify media channels to support marketing plans and messaging.
• Ideate PR and branding strategies and enforce visual identity.
• Activate joint promotions with third-party suppliers and partners.
• Develop copywriting materials and proofread PR efforts.
• Proposal conceptualisation and tender presentations.
• Collaborate with F&B ops to drive covers and revenue.
• Liaise with vendors, food partners and external partners.
• Assist in outreaching corporate and community partners.
• Perform other duties as assigned by Director.

Skills

Marketing experience

Public relations

Copywriting

Branding

Strategic planning

Event management

Vendor management

Education

Min Degree in Marketing, Business, Mass Communication

Job description

The position is responsible for the effective management of our brand marketing and all public related matters of the company. The candidate is pivotal to the success of the branding, advertising and promotional plans, from development to execution of projects and initiatives.

He/she will serve a vital role in integrating Marketing objectives and ensuring seamless digital delivery of all work, in a fast-paced Hawker Center environment. The candidate should have the ability to develop business objectives, online strategies, and have a good understanding of the competitive landscape.

A strong passion in the marketing industry to deliver effective communication with the public is vital. He/she will also be responsible for research, content development, focused on long-term strategy, and thrives under tight deadlines and changing needs, establishing a good customer retention program, organizing information shared by and with the customer, and ensuring that company procedures are followed.

Conceptualising and presenting a good proposal are also an important skill required.

Responsibilities:

• Report to the Director
• Actively work with Management to develop strategic brand marketing guidance and strategy in line with brand profile and positioning
• Manage Marketing Calendar throughout the year in a proactive manner; strategize and maximize the impact of marketing and advertising campaigns.
• Formulate effective marketing, brand and public relations campaigns, promotions and events to drive traffic to the outlets and brand visibility.
• Identify the best mix of media channels to support marketing plan, to deliver correct advertising message to target audience.
• Ideate PR and branding strategies and direction, conceptualize, establish and enforce the visual identity of Company's brands.
• Activate joint promotions or collaborations with 3rd party suppliers and business partners for effective returns.
• Develop copywriting materials & proofreading for PR efforts and marketing campaigns
• Proposal conceptualisation and presentation of tenders
• Work directly with the food and beverage ops teams on mechanics to drive covers and support revenue generation
• Liaise and manage vendors, food partners, and external partners
• Assist in outreaching and engaging corporate partners, community partners and the community
• Any other duties as and when assigned by Director

Job Requirements:

• Min Degree in Marketing, Business, Mass Communication
• Min 2 years relevant experience in marketing/marcom
• Solid working experience in the related field of F&B or Retail and in managerial capacity will be an advantage.
• Experience in Advertising and Promotions campaigns management and possess good PR skill sets for working communications, managing events and understanding the media landscape.
• Able to multi task and work under pressure with tight deadlines to meet
• Able to work alongside with different levels of management and as part of a team.