Marketing Executive

Elitez Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Elitez Pte Ltd in Singapore seeks an Event Manager to oversee brand activations, manage event budgets, and coordinate cross-functional teams across boutique activities, digital support, and in-store VM.

You will liaise with brand and operations to ensure ROI, track approvals, and support roadshows, photoshoots, floral decor, and CNY lion dance coordination.

Qualifications

• 1 year of relevant experience in event management, brand activations, luxury retail, marketing, or retail operations.
• Strong experience in event planning, coordination, execution, and post-event follow-up.
• Hands-on experience managing event budgets, cost tracking, co-sharing arrangements, and approval processes.

Responsibilities

• Prepare and oversee event budgets for all brand activations, including co-share structures and approvals.
• Liaise between brand and Operations to align on event ROI and inventory with objectives.
• Support the Assistant Event Manager on key brand event activations.
• Coordinate guest lists, customer profiling, and insights with the CRM team.
• Conduct thorough event briefings for stakeholders to ensure operational alignment.
• Monitor monthly customer engagement activities across boutiques and manage related budgets.
• Provide on-site support during photoshoots and organise digital assets for community campaigns.
• Coordinate floral decorations across boutiques per VM guidelines.
• Manage annual logistics for CNY lion dance performances across boutiques.

Skills

Project management

Budget management

Event coordination

Organisational skills

Education

Diploma or Degree in Event Management/Marketing/Business/Retail Management/Communications

Tools

CRM systems

Job description

About the role

Event management role involving preparation and oversight of event budgets for brand activations, liaison between brand and operations, and support across multiple engagement areas including in-house boutique activities, digital support, and in-store visual merchandising.

Key responsibilities

• Prepare and oversee event budgets for all brand activations. Manage co-share budget structures, ensuring all financial requests are formally submitted and receive the necessary approvals from higher management.
• Act as the liaison between the brand and Operations to establish a clear consensus on event ROI and ensure on-site inventory aligns with the agreed-upon event objectives.
• Support the Assistant Event Manager on all key brand event activations.
• Bridge in-house brand requests with the CRM team regarding guest lists, customer profiling, and insights. Ensure that customer targeting and guest lists are directly matched with the agreed-upon event inventory.
• Conduct thorough event briefings for all key stakeholders to ensure operational alignment.
• Monitor and ensure consistent monthly customer engagement activities across designated boutiques; allocate and manage the specific budgets for these engagements.
• Provide operational support during photoshoots and assist in organizing digital assets, ensuring that materials for community campaigns are ready and accessible on schedule.
• Support Window Animations (Festive) changes.
• Coordinate all floral decorations across boutiques in strict accordance with the respective brand's Visual Merchandising (VM) guidelines.
• Manage the annual coordination and logistics for CNY lion dance performances across boutiques.

Job Requirements

• Diploma or Degree in Event Management, Marketing, Business, Retail Management, Communications, or a related discipline.
• 1 year of relevant experience in event management, brand activations, luxury retail, marketing, or retail operations.
• Strong experience in event planning, coordination, execution, and post-event follow-up.
• Hands-on experience managing event budgets, cost tracking, co-sharing arrangements, and approval processes.
• Strong project management and organisational skills, with the ability to manage multiple events and deadlines simultaneously.