Brand Events & Activations Assistant Manager

Michael Page Singapore; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Michael Page Singapore is seeking an events marketer to drive calendar planning, product launches, retail activations and brand campaigns. You will manage end-to-end execution, including budgeting, logistics and on-site operations, while collaborating with marketing, creative, retail and merchandising teams.

The role requires 3+ years in event or experiential marketing, with a track record of consumer-facing campaigns and a creative, customer-focused mindset.

Qualifications

• Degree or Diploma in Marketing, Communications, Business, Events Management or a related discipline.
• 3+ years of experience in event marketing, experiential marketing, brand activations or event management.
• Proven track record of planning and delivering successful consumer-facing events and campaigns.

Responsibilities

• Plan and execute a calendar of marketing events, product launches, retail activation and brand campaigns.
• Manage end-to-end event execution, including budgeting, scheduling, logistics, vendor management and on-site operations.
• Develop engaging experiential concepts that strengthen brand awareness and customer engagement.
• Collaborate with marketing, creative, retail and merchandising teams to bring campaign concepts to life.
• Coordinate the development and production of promotional materials, event assets and in-store marketing collateral.
• Support public relations-related initiatives, media events and influencer engagement activities.
• Track event performance metrics and provide recommendations.

Skills

Event marketing

Brand activations

Vendor management

Project management

Education

Degree or Diploma in Marketing/Marketing Communications/Events Management

Job description

• Join a leading lifestyle brand with strong growth ambitions
• Lead high-profile retail, public relations and experiential brand activations

About Our Client

Our client is a well-established lifestyle retail brand with a strong presence in Singapore and a reputation for delivering meaningful customer experiences. As the brand continues to invest in experiential marketing and customer engagement, they are seeking a passionate events marketer to help bring campaigns and brand stories to life.

Job Description

You will be responsible for driving event marketing initiatives and delivering brand experiences. You will be challenged to:

• Plan and execute a calendar of marketing events, product launches, retail activation and brand campaigns.
• Manage end-to-end event execution, including budgeting, scheduling, logistics, vendor management and on-site operations.
• Develop engaging experiential concepts that strengthen brand awareness and customer engagement.
• Collaborate with marketing, creative, retail and merchandising teams to bring campaign concepts to life.
• Coordinate the development and production of promotional materials, event assets and in-store marketing collateral.
• Support public relations -related initiatives, media events and influencer engagement activities.
• Track event performance metrics and provide recommendations

The Successful Applicant

A successful candidate should have:

• Degree or Diploma in Marketing, Communications, Business, Events Management or a related discipline.
• 3+ years of experience in event marketing, experiential marketing, brand activations or event management.
• Proven track record of planning and delivering successful consumer-facing events and campaigns.
• Strong project management skills with the ability to manage multiple stakeholders, vendors and timelines.
• Experience working closely with agencies, suppliers, venues and production partners.
• Creative mindset with an interest in brand engagement, customer experience and storytelling.
• Ability to analyse campaign outcomes and translate insights into actionable improvements

What's on Offer

This is an opportunity to take ownership of high-impact events and activation for a well-loved consumer brand. You'll enjoy broad exposure across experiential marketing, public relations events and retail campaigns, while working in a collaborative environment that encourages creativity, innovation and professional growth. If you're passionate about bringing brands to life through memorable experiences, thrive in a fast-paced environment and enjoy seeing your ideas come to life, this could be the perfect next step in your career