Director (Sales & Marketing)

excellence a.s pte. ltd.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

excellence a.s pte. ltd. in Singapore seeks an experienced Director of Sales & Marketing to lead our beauty and wellness business and accelerate growth.

You will develop and execute strategies to drive revenue, strengthen brand positioning, acquire and retain customers, and expand market presence while delivering exceptional customer experience.

The role requires strong commercial instincts, leadership, and ability to translate objectives into effective sales and marketing initiatives.

Qualifications

• Degree or Diploma in Marketing, Business, Communications or a related discipline.
• At least 8 years of relevant experience in sales and marketing, with proven experience in a senior leadership or management role.
• Experience in the beauty, wellness, aesthetics, spa, hospitality, lifestyle or related consumer-facing industry will be highly advantageous.
• Proven track record in developing and executing successful sales and marketing strategies.
• Strong commercial acumen with a demonstrated ability to drive revenue and business growth.
• Strong knowledge of digital marketing, social media, CRM and customer acquisition strategies.
• Excellent leadership, communication, negotiation and stakeholder management skills.
• Strong analytical and problem-solving abilities, with the ability to translate data into actionable strategies.
• Highly motivated, results-oriented and comfortable working in a fast-paced environment.
• Strong understanding of customer experience and the ability to build long-term customer relationships.

Responsibilities

• Lead sales strategy to achieve revenue and growth targets.
• Identify new business opportunities, customer segments, partnerships and channels for growth.
• Drive customer acquisition, retention, repeat visits and customer lifetime value.
• Develop and manage sales targets, budgets, forecasts and performance indicators.
• Monitor sales performance and implement corrective strategies where required.
• Develop strategic partnerships with relevant beauty, wellness, lifestyle and corporate partners.
• Identify market trends and competitive opportunities to maintain the company's competitive advantage.
• Develop and implement integrated marketing strategies across digital and offline channels.
• Strengthen the company's brand positioning, customer proposition and market presence.
• Lead marketing campaigns, promotions, launches and customer engagement initiatives.
• Oversee digital marketing activities, including social media, content, CRM, email marketing, online advertising and customer acquisition campaigns.
• Work with internal and external creative teams, agencies and partners to ensure consistent brand communication.
• Analyse campaign performance, customer data and market trends to optimise marketing ROI.
• Develop initiatives to increase brand awareness, customer engagement and lead generation.
• Lead, mentor and develop the sales and marketing teams to achieve business objectives.
• Establish clear KPIs and performance targets and conduct regular performance reviews.
• Foster a results-oriented, collaborative and customer-centric culture.
• Ensure effective collaboration between sales, marketing, operations and management teams.
• Identify training and development needs and support the professional growth of team members.
• Prepare regular sales and marketing reports, forecasts and performance analyses for management.
• Manage departmental budgets and ensure effective allocation of marketing and sales resources.
• Use market intelligence, customer insights and business data to support strategic decision-making.
• Stay updated on emerging trends in beauty, wellness, aesthetics, consumer behaviour and digital marketing.
• Ensure all sales and marketing activities are aligned with the company's brand values, business objectives and regulatory requirements.

Skills

Leadership

Strategic Planning

Stakeholder Management

Digital Marketing

Data Analysis

Communication

Education

Degree or Diploma in Marketing/Business/Communications

Job description

Industry:Beauty & Wellness
Employment Type:Full-Time
Job Level:Senior Management

About the Role

We are looking for an experienced and commercially driven Director of Sales & Marketingto lead our sales and marketing functions and accelerate the growth of our beauty and wellness business.

The successful candidate will be responsible for developing and executing strategies that drive revenue, strengthen our brand positioning, acquire and retain customers, and expand our market presence. This role requires a strong understanding of the beauty and wellness industry, excellent commercial instincts, and the ability to translate business objectives into effective sales and marketing initiatives.

You will work closely with the management team and lead cross-functional initiatives to build sustainable business growth while delivering an exceptional customer experience.

Key Responsibilities

Sales & Business Development

• Develop and execute the overall sales strategy to achieve revenue, profitability and business growth targets.

• Identify new business opportunities, customer segments, partnerships and channels for growth.

• Drive customer acquisition, retention, repeat visits and customer lifetime value.

• Develop and manage sales targets, budgets, forecasts and performance indicators.

• Monitor sales performance and implement corrective strategies where required.

• Develop strategic partnerships with relevant beauty, wellness, lifestyle and corporate partners.

• Identify market trends and competitive opportunities to maintain the company's competitive advantage.

Marketing & Brand Development

• Develop and implement integrated marketing strategies across digital and offline channels.

• Strengthen the company's brand positioning, customer proposition and market presence.

• Lead marketing campaigns, promotions, launches and customer engagement initiatives.

• Oversee digital marketing activities, including social media, content, CRM, email marketing, online advertising and customer acquisition campaigns.

• Work with internal and external creative teams, agencies and partners to ensure consistent brand communication.

• Analyse campaign performance, customer data and market trends to optimise marketing ROI.

• Develop initiatives to increase brand awareness, customer engagement and lead generation.

Leadership & Team Management

• Lead, mentor and develop the sales and marketing teams to achieve business objectives.

• Establish clear KPIs and performance targets and conduct regular performance reviews.

• Foster a results-oriented, collaborative and customer-centric culture.

• Ensure effective collaboration between sales, marketing, operations and management teams.

• Identify training and development needs and support the professional growth of team members.

Business & Commercial Management

• Prepare regular sales and marketing reports, forecasts and performance analyses for management.

• Manage departmental budgets and ensure effective allocation of marketing and sales resources.

• Use market intelligence, customer insights and business data to support strategic decision-making.

• Stay updated on emerging trends in beauty, wellness, aesthetics, consumer behaviour and digital marketing.

• Ensure all sales and marketing activities are aligned with the company's brand values, business objectives and regulatory requirements.
  

Warehouse, Logistics & Stock Management

• Oversee the Logistics Manager and ensure smooth and efficient warehouse, logistics and stock management operations.

• Monitor inventory levels, stock movement and replenishment to ensure adequate product availability while minimising overstock, wastage and stock discrepancies.

• Work closely with Sales, Marketing and Operations teams to align stock planning and logistics requirements with business demand, promotions and sales activities.

Requirements

• Degree or Diploma in Marketing, Business, Communications or a related discipline.

• At least 8 years of relevant experience in sales and marketing, with proven experience in a senior leadership or management role.

• Experience in thebeauty, wellness, aesthetics, spa, hospitality, lifestyle or related consumer-facing industrywill be highly advantageous.

• Proven track record in developing and executing successful sales and marketing strategies.

• Strong commercial acumen with a demonstrated ability to drive revenue and business growth.

• Strong knowledge of digital marketing, social media, CRM and customer acquisition strategies.

• Excellent leadership, communication, negotiation and stakeholder management skills.

• Strong analytical and problem-solving abilities, with the ability to translate data into actionable strategies.

• Highly motivated, results-oriented and comfortable working in a fast-paced environment.

• Strong understanding of customer experience and the ability to build long-term customer relationships.

What We Offer

• An exciting leadership opportunity within the growing beauty and wellness industry.

• The opportunity to shape and drive the company's sales and marketing strategy.

• A dynamic and collaborative working environment.

• Opportunities for career development and professional growth.

• Competitive remuneration package with performance-based incentives.