MARKETING DIRECTOR

ABIRAAME POPULAR JEWELLERS(S) PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

ABIRAAME POPULAR JEWELLERS(S) PTE. LTD. seeks a Marketing Director to lead the company’s overall marketing strategy for jewellery retail growth.

This role focuses on increasing brand awareness, customer engagement, store traffic and long-term business expansion across online and offline channels. Responsibilities include shaping campaigns for gold, diamond and silver jewellery, managing budgets, and coordinating events and partnerships with agencies, influencers and content creators to amplify

Responsibilities

• Develop and implement comprehensive marketing strategies for gold, diamond and silver jewellery.
• Plan and manage promotional campaigns, festive offers, new collection launches and seasonal marketing activities.
• Develop marketing plans for online and offline channels, including Instagram, Facebook, TikTok, Google, SMS, WhatsApp and other platforms.
• Manage brand image and ensure consistent branding across advertisements, social media, showroom materials and campaigns.
• Work with sales to create campaigns that generate enquiries, showroom visits and sales.
• Identify new customer segments and strategies to attract and retain customers.

Skills

Marketing strategy

Brand management

Digital marketing

Campaign planning

Social media management

Budget management

Event coordination

Vendor relationship management

Job description

Position: Marketing Director
Industry: Jewellery Retail - Gold, Diamond & Silver Jewellery
Department: Marketing & Business Development
Reports To: Managing Director

Job Purpose

To develop and lead the company's overall marketing strategy to increase brand awareness, customer engagement, store traffic, sales and long-term business growth for the jewellery retail business.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for gold, diamond and silver jewellery.
• Plan and manage promotional campaigns, festive offers, new collection launches and seasonal marketing activities.
• Develop marketing plans for both online and offline channels, including Instagram, Facebook, TikTok, Google, SMS, WhatsApp and other relevant platforms.
• Manage the company’s brand image and ensure consistent branding across advertisements, social media, showroom materials and promotional campaigns.
• Work closely with the sales team to develop campaigns that generate customer enquiries, showroom visits and sales.
• Identify new customer segments and develop strategies to attract and retain customers.
• Monitor market trends, customer preferences, competitors and jewellery industry developments.
• Plan and coordinate photography, videography, advertisements, social media content, promotional videos and other marketing materials.
• Manage relationships with advertising agencies, media companies, influencers, content creators and other marketing partners.
• Develop customer engagement and loyalty initiatives, including VIP, diamond and repeat-customer programmes.
• Analyse marketing campaign performance, customer response, enquiries and sales results and recommend improvements.
• Manage the marketing budget and ensure effective utilisation of marketing expenditure.
• Organise and support showroom events, exhibitions, customer engagement activities and promotional events.
• Explore new digital marketing opportunities and technologies to improve customer reach and conversion.
• Prepare regular marketing reports, campaign performance reports and strategic recommendations for management.
• Ensure all marketing communications and promotional materials are accurate, professional and aligned with company policies.