Marketing Content Specialist

Hitcheed Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Hitcheed Pte Ltd is seeking a Marketing Content Manager/Specialist to drive audience growth and user acquisition for our consumer events business. You will craft compelling content, run paid media campaigns and test creative to optimize performance.

This hands-on role requires data-driven decision making, strong copywriting, and the ability to turn insights into engaging campaigns across Meta, TikTok, Instagram, and Facebook to convert attendees and subscribers.

Qualifications

• 1-3+ years of experience in digital marketing, social media, performance marketing, or a related role.
• Strong hands-on experience with Meta Ads Manager and paid social advertising.
• Experience acquiring customers/users and driving measurable conversions.
• Strong understanding of Instagram, Facebook and TikTok.
• Experience creating or managing short-form video and social-first content.
• Excellent copywriting and communication skills.
• Ability to work quickly, manage multiple campaigns and meet deadlines in a fast-paced events environment.
• Entrepreneurial mindset with proactive testing.

Responsibilities

• Plan, launch, manage and optimise paid social campaigns across Meta Ads (Facebook & Instagram) and TikTok.
• Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
• Manage campaign budgets and optimise towards CPA, ROAS, CTR, CPC and conversion rate.
• Build and manage audience segments including prospecting, retargeting, lookalike and existing customers.
• Conduct creative and audience testing to identify messaging, formats and content that drive results.
• Monitor performance and translate data into actionable recommendations.
• Collaborate with the broader marketing team to support event and business objectives.
• Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other platforms.
• Create content that builds awareness, excitement and demand around our events and experiences.
• Produce short-form video, Reels, TikToks, posts, graphics and promotional assets.
• Identify trends and adapt formats to our events and audience.
• Work with photographers, videographers, designers and creators to produce high-quality content.
• Develop creative concepts for paid advertising, not just organic social.
• Maintain a consistent brand voice and visual identity across channels.
• Track and report on content and paid media performance.
• Use data to understand audiences, concepts and messages that drive acquisition.
• Establish a regular testing framework for creative, audiences, messaging, placements and landing pages.
• Turn insights into recommendations for future events and campaigns.
• Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.

Skills

Paid social

Meta Ads Manager

Short-form video

Copywriting

Data-driven marketing

Audience segmentation

Performance marketing

Content marketing

Campaign testing

Conversion optimisation

Tools

TikTok Ads

Facebook Ads

Instagram Ads

Analytics tools

Job description

We are looking for a Marketing Content Manager/Specialist to drive audience growth and user acquisition for our consumer events business.

This is a hands‑on role for someone who understands that great marketing is a combination of compelling content, smart paid media, strong creative testing, and data-driven decision‑making.

You will be responsible for building and executing digital campaigns that get people to discover our events, engage with our content, and ultimately convert into attendees, subscribers, or users.

The ideal candidate is both creative and performance‑oriented - someone who can develop a content idea in the morning, launch a Meta campaign in the afternoon, and analyse the results the next day.

Key Responsibilities

Paid Social & User Acquisition

• Plan, launch, manage and optimise paid social campaigns across Meta Ads (Facebook & Instagram) and Tik Tok.
• Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
• Manage campaign budgets and continuously optimise towards key performance metrics such as CPA, ROAS, CTR, CPC and conversion rate.
• Build and manage different audience segments, including prospecting, retargeting, lookalike and existing customer audiences.
• Conduct creative and audience testing to identify what messaging, formats and content drive the best results.
• Monitor campaign performance and translate data into actionable recommendations.
• Work closely with the wider marketing team to ensure paid campaigns support overall event and business objectives.
• Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other relevant platforms.
• Create content that builds awareness, excitement and demand around our events and consumer experiences.
• Produce and coordinate short‑form video, Reels, TikToks, social posts, graphics, event previews, behind‑the‑scenes content and promotional assets.
• Identify trends, cultural moments and social formats that can be adapted to our events and audience.
• Work with photographers, videographers, designers, creators and event teams to produce high‑quality content.
• Develop creative concepts specifically designed for paid advertising, not just organic social.
• Maintain a consistent brand voice and visual identity across channels.
• Track and report on content and paid media performance.
• Use data to understand which audiences, creative concepts and messages drive acquisition.
• Establish a regular testing framework for creative, audiences, messaging, placements and landing pages.
• Turn campaign insights into recommendations for future events and campaigns.
• Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.

What We're Looking For

• 1-3+ years of experience in digital marketing, social media, performance marketing, content marketing or a related role.
• Strong hands‑on experience with Meta Ads Manager and paid social advertising.
• Demonstrated experience using digital advertising to acquire customers/users and drive measurable conversions.
• Strong understanding of social media platforms, particularly Instagram, Facebook and TikTok.
• Experience creating or managing short‑form video and social‑first content.
• A good eye for creative and an understanding of what makes content engaging and shareable.
• Comfortable working with data and using performance metrics to make marketing decisions.
• Strong understanding of digital marketing funnels, audience segmentation, retargeting and conversion optimisation.
• Excellent copywriting and communication skills.
• Ability to work quickly, manage multiple campaigns and meet deadlines in a fast‑paced events environment.
• A proactive, entrepreneurial mindset - you don't wait for someone to tell you what to test next.

Why Join Us? We have a healthy company culture, and a very cohesive team. One of our key value of running consumers events are exceeding creativity expectation and visitors experience We are currently the top consumer event company in the verticals that we organise and will continue to excel.