Growth Marketing & Content Specialist

Hitcheed Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Hitcheed Pte Ltd is seeking a Marketing Content Manager/Specialist to drive audience growth and user acquisition for our consumer events business. You will craft compelling content, run paid media campaigns and test creative to optimize performance.

This hands-on role requires data-driven decision making, strong copywriting, and the ability to turn insights into engaging campaigns across Meta, TikTok, Instagram, and Facebook to convert attendees and subscribers.

Qualifications

• 1-3+ years of experience in digital marketing, social media, performance marketing, or a related role.
• Strong hands-on experience with Meta Ads Manager and paid social advertising.
• Experience acquiring customers/users and driving measurable conversions.
• Strong understanding of Instagram, Facebook and TikTok.
• Experience creating or managing short-form video and social-first content.
• Excellent copywriting and communication skills.
• Ability to work quickly, manage multiple campaigns and meet deadlines in a fast-paced events environment.
• Entrepreneurial mindset with proactive testing.

Responsibilities

• Plan, launch, manage and optimise paid social campaigns across Meta Ads (Facebook & Instagram) and TikTok.
• Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
• Manage campaign budgets and optimise towards CPA, ROAS, CTR, CPC and conversion rate.
• Build and manage audience segments including prospecting, retargeting, lookalike and existing customers.
• Conduct creative and audience testing to identify messaging, formats and content that drive results.
• Monitor performance and translate data into actionable recommendations.
• Collaborate with the broader marketing team to support event and business objectives.
• Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other platforms.
• Create content that builds awareness, excitement and demand around our events and experiences.
• Produce short-form video, Reels, TikToks, posts, graphics and promotional assets.
• Identify trends and adapt formats to our events and audience.
• Work with photographers, videographers, designers and creators to produce high-quality content.
• Develop creative concepts for paid advertising, not just organic social.
• Maintain a consistent brand voice and visual identity across channels.
• Track and report on content and paid media performance.
• Use data to understand audiences, concepts and messages that drive acquisition.
• Establish a regular testing framework for creative, audiences, messaging, placements and landing pages.
• Turn insights into recommendations for future events and campaigns.
• Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.

Skills

Paid social

Meta Ads Manager

Short-form video

Copywriting

Data-driven marketing

Audience segmentation

Performance marketing

Content marketing

Campaign testing

Conversion optimisation

Tools

TikTok Ads

Facebook Ads

Instagram Ads

Analytics tools

Job description

Hitcheed Pte Ltd is seeking a Marketing Content Manager/Specialist to drive audience growth and user acquisition for our consumer events business. You will craft compelling content, run paid media campaigns and test creative to optimize performance.

This hands-on role requires data-driven decision making, strong copywriting, and the ability to turn insights into engaging campaigns across Meta, TikTok, Instagram, and Facebook to convert attendees and subscribers.