Head, Marketing and Growth

ISCA Academy; Singapore; Sur place; SGD 140 000 - 230 000; Plein temps

Résumé du poste

ISCA Academy is seeking a senior marketing leader to drive the annual strategy and demand-generation initiatives across programmes and customer segments. You will partner with business-unit heads to define objectives, budgets and KPIs, while ensuring campaigns move prospects through the funnel to enrolment and revenue.

The role requires 8+ years in marketing or related fields, strong hands-on experience in strategy, integrated campaigns, and reporting.

Qualifications

• Degree in Marketing, Business, Communications or related discipline.
• 8+ years of relevant experience in business development, growth, sales or marketing with track record.
• Strong experience in developing marketing strategies and demand-generation.
• Proven ability to manage full marketing funnel from awareness to revenue.
• Experience in CRM, lifecycle marketing, digital platforms and analytics.
• Strong budget management and KPI setting experience.
• Excellent stakeholder-management, communication and leadership skills.
• Experience in education, professional services or membership sector is a plus.

Responsabilités

• Develop and lead ISCA Academy's annual marketing and demand-generation strategy across units, programmes and segments.
• Partner with unit leads to set campaign objectives, KPIs and budget allocations while monitoring marketing spend.
• Drive B2C enrolment and B2B lead generation through targeted initiatives.
• Build corporate prospect and lead pipeline with BU heads.
• Analyze data to improve conversion and marketing ROI.
• Collaborate with COO to achieve revenue targets.
• Define audiences, positioning and GTM for priority programmes.
• Oversee launches and campaigns from awareness to enrolment and revenue attribution.
• Evaluate campaigns and reallocate resources to improve results.
• Develop customer segmentation and learner personas for targeted marketing.
• Develop partnerships and channels to reach new customers.
• Shape brand narrative and thought-leadership across channels.
• Lead CRM, lifecycle, digital marketing content, social, SEO/SEM and analytics.
• Oversee website strategy and digital experience aligning with objectives.
• Guide marketing operations, automation and analytics for effective execution.
• Lead customer acquisition, demand generation and revenue growth.
• Lead, develop and manage marketing, design and social media team.

Connaissances

Marketing strategy

Demand generation

Campaign management

Lead generation

CRM

Lifecycle marketing

Analytics

Budget management

Stakeholder management

Leadership

Formation

Degree in Marketing, Business, Communications

Outils

CRM software

Marketing automation platforms

SEO/SEM tools

Description du poste

Lead ISCA Academy's marketing and growth strategy, with accountability for increasing enrolments and supporting revenue growth. The role identifies market and customer opportunities, develops go-to-market strategies, generates demand, and converts opportunities into enrolments, corporate leads and revenue.

Job Description

Marketing Strategy and Demand Generation

• Develop and lead ISCA Academy's annual marketing and demand-generation strategy, prioritising investments across business units, programmes and customer segments.
• Partner with business unit leads to establish campaign objectives, commercial KPIs and budget allocations, while monitoring overall marketing expenditure.
• Drive B2C enrolment and B2B lead generation through targeted marketing and demand-generation initiatives.
• Build and strengthen the corporate prospect and lead pipeline in collaboration with the business unit heads.
• Analyse customer, sales and campaign data to improve conversion rates and maximise marketing return on investment.
• Work closely with the COO to develop and implement strategies to achieve ISCA Academy's revenue targets.

Product Marketing and Campaign Management

• Define target audiences, programme positioning and go-to-market strategies for priority programmes.
• Oversee major programme launches and integrated campaigns, managing the marketing funnel from awareness and lead generation to enrolment and attributable revenue.
• Evaluate campaign performance and reallocate resources to improve results where required.
• Develop customer segmentation and targeted marketing strategies based on learner personas, behaviours and needs.
• Develop strategic partnerships and channels to reach and acquire new customers.

Brand and Thought Leadership

• Shape ISCA Academy's overall brand narrative and thought-leadership direction, ensuring consistent positioning across programmes and communication channels.
• Lead and review the team's work across CRM, lifecycle and digital marketing, including content, social media, email marketing, SEO/SEM, campaigns and audience engagement.
• Oversee website strategy and digital experience to ensure content accuracy, usability and alignment with business objectives.
• Guide marketing operations, automation and analytics, ensuring effective execution, reporting and continuous improvement.
• Lead customer acquisition, demand generation and conversion initiatives to drive enrolment and revenue growth.

People leadership

• Lead, develop and manage the performance of the marketing, design and social media team.
• Allocate workloads and manage team capacity to support business priorities and timely delivery.
• Build cross-training capabilities to strengthen the team's skills, flexibility and operational continuity

Job Requirement

• Degree in Marketing, Business, Communications or a related discipline
• At least 8 years of relevant experience in business development, commercial growth, sales or marketing, with strong hands-on marketing expertise and a proven track record of driving customer acquisition and measurable revenue growth.
• Strong experience in developing marketing strategies, integrated campaigns and demand-generation initiatives
• Proven ability to manage the full marketing funnel, from brand awareness and lead generation to customer conversion and revenue growth.
• Experience in CRM, lifecycle marketing, digital platforms, marketing automation and performance analytics.
• Strong commercial acumen, with experience managing budgets, setting KPIs and evaluating return on marketing investment.
• Excellent stakeholder-management, communication and leadership skills.
• Experience in the education, professional services or membership sector would be an advantage