UnlockLand is a Singapore-based AI technology company building decision-making software for land development, urban planning and pre-development.
Our platform combines planning policies, land data, development evidence and AI-powered workflows, helping developers, planners and public-sector organisations assess opportunities and make better decisions.
We are looking for a versatile Marketing & Communications Executive to support our social media, short-form video, content, design and public relations activities.
About UnlockLand
UnlockLand is a Singapore-based AI technology company building decision-making software for land development, urban planning and pre-development.
Our platform combines planning policies, land data, development evidence and AI-powered workflows, helping developers, planners and public-sector organisations assess opportunities and make better decisions.
The Role
This is a hands-on role for someone who can manage different types of marketing and communications work independently.
You will turn product updates, customer projects, company milestones and industry insights into social posts, short videos, visual materials, blog articles and PR content.
You should be comfortable writing, designing, filming, editing and publishing content—not only coordinating external agencies.
Key Responsibilities
- Manage UnlockLand’s LinkedIn and other relevant social media channels.
- Plan and maintain a regular content and publishing calendar.
- Create social media posts, carousels, graphics and other visual content.
- Develop ideas, scripts and storyboards for short-form videos.
- Film, edit and publish interviews, product demonstrations and event videos.
- Write blog articles, newsletters, company updates and basic press releases.
- Turn technical product information into clear and engaging content.
- Identify stories from product releases, customer projects, partnerships and company milestones.
- Interview founders, planners, engineers, customers and partners for content.
- Support media outreach, events, conferences and company announcements.
- Prepare presentation materials, company profiles and media kits.
- Support founder thought-leadership content and executive social media.
- Assist with website content, SEO and GEO initiatives.
- Monitor social media performance, media coverage and audience growth.
- Coordinate with designers, videographers, agencies and other vendors when required.
- Support other marketing, communications and business tasks based on company priorities.
Requirements
- At least 2 years of relevant experience in marketing, social media, content, PR or communications.
- Hands‑on experience managing social media accounts for a company or organisation.
- Experience producing and editing short‑form video content.
- Strong written and spoken English.
- Ability to write clear and professional social media, blog and corporate content.
- Basic to intermediate visual design skills.
- Proficiency in tools such as Canva, Figma, CapCut, Adobe Creative Suite or similar platforms.
- Good visual judgment and attention to detail.
- Strong research, interviewing and storytelling skills.Ability to understand technical or professional topics and explain them simply.
- Comfortable working directly with founders, engineers, planners and customers.
- Able to manage multiple projects and meet publishing deadlines.
- Comfortable working in a startup where responsibilities may change frequently.
- Willing to handle both creative work and routine operational tasks.
Preferred Experience
- Experience working with a technology, AI, SaaS, PropTech or professional‑services company.
- Background in urban planning, architecture, urban design, real estate or the built environment.
- Experience writing press releases or communicating with media organisations.
- Experience producing interviews, webinars, podcasts or event content.
- Familiarity with LinkedIn content strategy, SEO, GEO and digital analytics.
- Basic photography, videography or motion‑graphics skills.
- Professional proficiency in Mandarin is an advantage.
This Role May Not Be Suitable If
- Your experience is limited to paid advertising or media buying.
- You have not personally created written, visual or video content.
- You prefer to rely entirely on agencies or external vendors.
- You are looking for a narrowly defined role with only one area of responsibility.
What Success Looks Like
- UnlockLand publishes professional content consistently.
- Product and company updates are quickly converted into social posts and videos.
- Social media reach and engagement improve over time.
- Short videos explain the company and its products clearly.
- Company presentations, PR materials and visual assets remain professional and consistent.
- Customers, partners, candidates and investors can easily understand UnlockLand’s progress and capabilities.
- You can independently take a content idea from concept through production and publication.