Marketing associate

J.S.W; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

J.S.W in Singapore is seeking a Marketing Manager to develop and implement strategies that promote banking and financial products. You will conduct market research, collaborate with product, sales and digital teams, and manage campaigns across channels to boost brand awareness and generate leads.

The role involves coordinating marketing materials, tracking performance metrics, and organizing events to strengthen customer relationships while ensuring regulatory compliance.

Qualifications

• Experience in developing marketing strategies for financial products.
• Ability to conduct market research on customer needs, competitors, and industry trends.
• Collaborate with product, sales and digital teams to create effective marketing materials.

Responsibilities

• Develop and implement marketing strategies and campaigns to promote banking and financial products.
• Conduct market research to understand customer needs, competitor activities, and industry trends.
• Collaborate with product, sales, and digital teams to create effective marketing materials including brochures, newsletters, social media content, and presentations.
• Manage digital marketing channels such as social media, email campaigns, SEO, and website updates to increase brand awareness and generate leads.
• Track and analyze marketing campaign performance using relevant metrics and tools, and provide insights for continuous improvement.
• Organize and participate in marketing events, seminars, and webinars to enhance customer relationships and market presence.
• Support brand development initiatives and maintain consistency across all communication channels.
• Stay updated on compliance regulations and ensure all marketing activities adhere to financial industry standards and company policies.

Skills

Marketing strategy

Market research

Cross-functional collaboration

Content creation

Tools

SEO

Email marketing

CRM

Job description

Key Responsibilities:

• Develop and implement marketing strategies and campaigns to promote banking and financial products.
• Conduct market research to understand customer needs, competitor activities, and industry trends.
• Collaborate with product, sales, and digital teams to create effective marketing materials including brochures, newsletters, social media content, and presentations.
• Manage digital marketing channels such as social media, email campaigns, SEO, and website updates to increase brand awareness and generate leads.
• Track and analyze marketing campaign performance using relevant metrics and tools, and provide insights for continuous improvement.
• Organize and participate in marketing events, seminars, and webinars to enhance customer relationships and market presence.
• Support brand development initiatives and maintain consistency across all communication channels.
• Stay updated on compliance regulations and ensure all marketing activities adhere to financial industry standards and company policies.