Marketing, Assistant Manager

Sgcarmart; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sgcarmart is seeking a Senior CRM/Lifecycle Marketing Lead to own omnichannel campaigns across Email, App Push and In-App messages. You will govern how data enters the platform, shape audience definitions, and craft onboarding, engagement, and win-back journeys to boost activation and retention.

This role requires 5+ years in CRM or lifecycle marketing, proficiency with Braze, SQL and Google Analytics, and strong English communication.

Qualifications

• Degree in Marketing / Business / Communications, or related discipline.
• Min. 5 years of experience in CRM, lifecycle or retention marketing, including platform ownership.
• Hands-on experience running a marketing automation or lifecycle platform (e.g. Braze).
• Proven experience designing and delivering multi-step, multi-channel customer journeys.
• Experience with web analytics (e.g. Google Analytics) and behavioural event data.
• Experience defining audience segments and the events behind them.
• Excellent problem-solving, teamwork and communication skills.
• Communicate effectively in English - both written and verbal.

Responsibilities

• Manage the lifecycle marketing platform (Email, App Push, In-App Message) to plan and run omnichannel campaigns that drive audience engagement and lead generation.
• Own how customer data enters the platform, how it is structured, and what it is used for.
• Build and maintain onboarding, engagement, retention, reactivation and win-back journeys across the customer lifecycle.
• Define and maintain the audience segments and behavioural events that every journey runs on.
• Collaborate with Data, Design & Tech teams to build and improve user lifecycle and lead generation funnels across SGCM's Business Units.
• Report attributed lifecycle outcomes by channel against agreed definitions.
• Own the evaluation of the lifecycle platform, including recommendations to retain or replace it and the migration if one follows.
• Conduct monthly analysis and report on key lifecycle metrics: user activation, engagement and retention.

Skills

CRM marketing

Lifecycle marketing

Audience segmentation

Multi-channel campaigns

English communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Braze

SQL

Google Analytics

Job description

• Manage the lifecycle marketing platform (Email,App Push, In-App Message) to plan and run omnichannel campaigns that driveaudience engagement and lead generation.
• Own how customer data enters the platform, howit is structured, and what it is used for.
• Build and maintain onboarding, engagement,retention, reactivation and win-back journeys across the customer lifecycle.
• Define and maintain the audience segments andbehavioural events that every journey runs on, aligned to the definitions usedacross the company.
• Collaborate with Data, Design & Tech teamsto build and improve user lifecycle and lead generation funnels in support ofSGCM's various Business Units.
• Report attributed lifecycle outcomes by channelagainst agreed definitions.
• Own the evaluation of the lifecycle platform,including the recommendation to retain or replace it and the migration if onefollows.
• Conduct monthly analysis and report on key lifecycle metrics: useractivation, engagement and retention.

Qualifications

• Degree in Marketing / Business / Communications,or related discipline

Requirements

• Min. 5 years of experience in CRM, lifecycle orretention marketing, including platform ownership
• Hands-on experience running a marketingautomation or lifecycle platform (e.g. Braze)
• Proven experience designing and deliveringmulti-step, multi-channel customer journeys
• Experience with web analytics (e.g. GoogleAnalytics) and with behavioural event data
• Experience defining audience segments and theevents behind them
• Working knowledge of SQL or querying a datawarehouse will be a plus
• Experience through a platform evaluation ormigration will be a plus
• Excellent problem-solving, teamwork andcommunication skills
• Communicate effectively in English - both written and verbal.