Marketing and Administrative Executive

ASSA ABLOY Group; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

ASSA ABLOY Group is seeking an Asia Marketing & Administration Executive in Singapore to support business growth through marketing initiatives and efficient operational execution. The role involves extensive travel across the Asia region, managing sales coordination, and ensuring compliance with company policies.

The ideal candidate will have a Bachelor’s degree and at least five years of marketing experience, particularly in the commercial security sector. Strong communication and organizational skills are essential to thrive in this dynamic position.

Qualifications

• Minimum of five years in a marketing role.
• Experience in supporting marketing in the commercial security market.
• Ability to strategically position marketing strategy aligned with the organization’s goals.

Responsibilities

• Execute marketing initiatives to drive lead generation and brand visibility.
• Support sales administration and coordinate operational efficiency.
• Conduct market research to identify growth opportunities.

Skills

Communication

Planning and Organisation

Problem Solving

Teamwork

Continuous Improvement

Customer Focus

Technical Skills and Product Knowledge

Commercial Awareness

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office

Job description

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, the global leader in access solutions. Every day we reimagine how people move through a safer, more open world with ease. If you’ve walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve likely used one of our products or services. We operate in over 70 countries with more than 52,000 colleagues worldwide.

Who We Are?

Originally the manufacturer of one of the world’s first electronic key management systems in 1994, Traka is now part of ASSA ABLOY and serves a diverse range of industries including data centres, government, hospitality, security, healthcare, and more. We invest in technology to provide innovative, secure, and effective solutions that help organisations manage keys and equipment while reducing risk.

Your Role

The Asia Marketing & Administration Executive plays a dual role supporting business growth and ensuring smooth operational execution. The position is responsible for executing marketing initiatives to drive lead generation and brand visibility, while also managing administrative, sales coordination, and office operations to ensure efficiency and compliance.

Responsibilities

• Marketing & Business Development Support (70%)
  • Marketing Strategy and Execution
  • Assist development and execution of marketing activities to support Traka’s Asia business objectives.
  • Coordinate regional marketing initiatives, aligning them with the global marketing strategy.
  • Research market trends and competitor activities to identify growth opportunities.
  • Collaborate between marketing, sales, product development and ASSA ABLOY group marketing to align branding and best practices.
  • Ensure consistent messaging across all customer touchpoints.
  • Campaign Creation, Execution & Lead Generation.
  • Content creation: brochures, white papers, case studies; write and proofread copy.
  • Digital marketing and analytics: manage social media, email marketing, website updates, SEO, PPC; monitor performance.
  • Events & Partner Marketing: coordinate trade shows, partner events, webinars; manage logistics and follow‑up.
  • Sales enablement: develop presentation materials, support proposals, maintain marketing library.
  • Market research: conduct customer questionnaires, competitor analysis, industry research.
• Administration & Sales Operations Support (30%)
  • Sales Administration: prepare quotations, purchase orders, invoices; process orders and coordinate delivery schedules.
  • Maintain Salesforce records and ensure data accuracy.
  • Finance & Reporting Support: accounts receivable tracking, expense tracking, budget monitoring, prepare monthly marketing operational reports.
  • Office & Operational Administration: manage office supplies, vendor coordination, organize meetings, coordinate travel arrangements and expense claims.

Maintain proper documentation and filing systems.

Background and Personal Qualities

• Positive and friendly telephone manner.
• Experience using Microsoft Office with good computer skills.
• Confident and resilient, able to deal with conflict and difficult people.
• Manage weekly and monthly reports as directed by leadership.
• Attend international, national and regional trade shows, when applicable.
• Translate technical requirements into a value proposition or specification.
• Clear communication skills.
• Unquestionable integrity and ethics.
• Comprehensive understanding of marketing strategies B2B and B2C.

Qualifications, Skills & Experience

• Team player with superb communication skills and a balance of marketing professionalism and leadership orientation.
• Decisive and driven, capable of communicating organizational goals to the team.
• Positive attitude, ability to inspire a positive culture within teams.

Key Job Requirements

• Education
  • Bachelor’s degree.
  • Minimum of five years in a marketing role.
• Experience
  • Strong track record supporting marketing in the commercial security market, exceeding organizational expectations.
  • Record of strategic marketing for enterprise organisations or major accounts, managing campaigns that translate into key account wins.
  • Ability to strategically position marketing strategy aligned with the organization’s goals and interact seamlessly across departments.
  • Creative thinker with a long‑term focus on building brand recognition and staying ahead of technology and competitive landscape in the enterprise security business.

Competencies

• Communication
• Planning and Organisation
• Problem Solving
• Teamwork
• Continuous Improvement
• Customer Focus
• Technical Skills and Product Knowledge
• Commercial Awareness

Physical Requirements

• Normal, corrective vision range; ability to see colour and distinguish letters, numbers, and symbols.
• Ability to work with graphic display units, touchscreens, and others.
• Ability to support demo display weighing up to 50 lbs during travels – plane, vehicle, and others.

Work Conditions

The work environment is primarily indoors, with a moderate quiet noise level. The position requires extensive travelling (up to 70%) across the Asia region and a flexible approach to working hours.