Marketing and Administrative Executive

ASSA ABLOY Global Solutions; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

ASSA ABLOY Global Solutions Asia is seeking a Marketing & Administration Executive to drive regional marketing initiatives and coordinate office operations. The role blends marketing strategy, digital campaigns, events, and sales support with admin processes across the Asia region.

You will work with cross‑functional teams, manage materials, CRM records, and travel up to 70% across Asia, ensuring brand consistency and timely reporting to leadership.

Qualifications

• Bachelor’s degree required.
• Minimum five years in a marketing role.
• Strong communication and cross‑functional collaboration skills.
• Experience with B2B/B2C marketing and enterprise campaigns.
• Ability to travel up to 70% in Asia.

Responsibilities

• Marketing & Business Development Support across Asia (70%).
• Develop and execute regional marketing activities aligned with objectives.
• Coordinate regional marketing initiatives with global strategy.
• Manage marketing materials and write/proof copy.
• Support events, webinars, and partner marketing.

Skills

Team player

communication skills

Leadership orientation

Decisive

Positive attitude

Planning

Problem solving

Customer focus

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree

Tools

Microsoft Office

Salesforce

Job description

Marketing & Administration Executive – Asia

The Asia Marketing & Administration Executive plays a dual role in supporting business growth and ensuring smooth operational execution. The position balances marketing initiatives to drive lead generation and brand visibility with administrative, sales coordination, and office operations to maintain efficiency and compliance.

Responsibilities

• Marketing & Business Development Support (70%)
  • Marketing Strategy and Execution
    • Assist in developing and executing marketing activities aligned with Traka’s Asia business objectives.
    • Coordinate regional marketing initiatives to align with global strategy.
    • Research market trends and competitor activities to identify growth opportunities.
    • Collaborate with marketing, sales, product development teams and ASSA ABLOY group marketing to align branding and best practices.
    • Ensure consistent messaging across all customer touchpoints.
    • Create, edit, and manage marketing materials (brochures, white papers, case studies) and write and proofread copy.
    • Develop sector‑specific marketing content for data centres, healthcare, transportation, and other focus sectors.
    • Track and report campaign performance metrics.
  • Digital Marketing and Analytics
    • Manage social‑media accounts and execute targeted digital campaigns.
    • Manage email marketing, LinkedIn posts, and website updates.
    • Optimize SEO and PPC to drive website traffic and lead generation.
    • Monitor and report on campaign performance to improve ROI.
  • Events & Partner Marketing
    • Coordinate trade shows, partner events, and webinars.
    • Manage event logistics, materials, and post‑event follow‑up.
    • Support co‑marketing initiatives with channel partners.
    • Develop brochures, presentations, case studies, and newsletters.
    • Support proposal preparation and tender submissions.
    • Maintain marketing materials library and brand consistency.
    • Communicate with target audiences and manage agency relationships.
    • Track leads and ensure opportunities are registered in the company’s systems.
    • Attend conferences, seminars, exhibitions, and maintain customer lead databases.
  • Market Research
    • Conduct competitor analysis and industry research.
    • Prepare quotations, purchase orders, and invoices.
    • Process sales orders and coordinate delivery schedules.
    • Maintain CRM (Sales Force) records and ensure data accuracy.
    • Track project documentation and approvals.
• Finance & Reporting Support (Marketing activities related)
  • Support accounts receivable tracking and collection follow‑up.
  • Assist with expense tracking and budget monitoring.
  • Prepare monthly marketing operational reports.
• Office & Operational Administration
  • Manage office supplies and vendor coordination.
  • Organize meetings and prepare meeting minutes.
  • Coordinate travel arrangements and expense claims.
  • Maintain proper documentation and filing systems.

Background and Personal Qualities

• Positive and friendly telephone manner.
• Proficient in Microsoft Office with good computer skills.
• Confident and resilient, able to handle conflict and difficult people.
• Manages weekly and monthly reports as directed by leadership.
• Attends international, national, and regional trade shows when applicable.
• Translates technical requirements into value proposition or specification.
• Unquestionable integrity and ethics.
• Comprehensive understanding of B2B and B2C marketing strategies.

Qualifications, Skills & Experience

• Team player with superb communication skills, balance of marketing professionalism and leadership orientation.
• Decisive, driven, and able to communicate organizational goals to the team.
• Positive attitude essential; able to inspire a positive culture within teams.
• Education: Bachelor’s degree.
• Minimum of five years in a marketing role, preferably in the commercial security market.
• Strong track record in supporting marketing functions with demonstrable success in enterprise organization campaigns.
• Demonstrated ability to strategically position marketing to align with organisational goals.
• Creative thinker with long‑term eye on brand recognition and technological innovation.
• Effective interaction with cross‑functional teams (marketing, finance, HR, commercial, customer service, technical support).
• Strong communication, planning, problem‑solving, teamwork, customer focus, technical skills, product knowledge.

Physical Requirements

• Normal vision; ability to see colour and distinguish letters, numbers, and symbols.
• Ability to work with graphic display units, touchscreens, and other devices.
• Ability to support demo display weighing up to 50 lbs during travels – plane, vehicle, and otherwise.

Work Conditions

• Work environment is primarily indoors with moderately quiet noise level.
• Requires extensive travel (up to 70%) around the Asia region on business.
• Flexible approach to working hours required.