Marketing Analyst

Dexian Asia Pacific; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dexian Asia Pacific is seeking a strategic partner professional to collaborate with internal stakeholders to drive product adoption and partner value across our family of apps. You will analyze campaigns, forecast performance, and deliver education to partners.

The role requires cross-functional collaboration, data storytelling, and initiative in a fast-paced APAC digital entertainment environment.

Qualifications

• 2+ years digital experience in Tech, Social media, Digital or Entertainment.

Responsibilities

• Strategic Planning: Collaborate with internal stakeholders to develop and implement comprehensive strategies and programs that drive product adoption and partner value.
• Performance Analysis: Regularly analyze campaign performance to identify opportunities for product adoption.
• Reporting and Forecasting: Provide reports on partner performance, market trends and forecasting to identify challenges or opportunities.
• Relationship Co-Management: Support partner education, deep-dives, escalation management, and liaise with internal teams.
• Artist Account Management/Integrity support: Help resolve partner account issues including access and verifications.
• Maintain database for music industry partners and create educational materials on new features.
• Competition monitoring: Summarize best marketing campaigns seen on other platforms in APAC.
• Independent with initiative; able to work across large organizations and teams.

Skills

Strategic planning

Stakeholder management

Data analysis

Forecasting

Cross-functional collaboration

Communication

Job description

• Strategic Planning: Collaborate with internal stakeholders to develop and implement comprehensive strategies and programs that drive product adoption and partner business value through company’s family of apps.
• Performance Analysis: Collaborate with Strategic Partner Managers to regularly analyze the performance of their campaigns to identify areas of improvement and/or opportunities for product adoption.
• Reporting and Forecasting: Provide regular reports on partner performance, goal tracking, market trends and forecasting to identify potential challenges or opportunities for the in-market team.
• Relationship Co-Management: Working along with Strategic Partner Managers, support managed partners with product education, partner deep-dives, escalation management, product consultations, and liaise with internal stakeholders to propose innovative solutions.
• Artist Account Management/Integrity and rights manager support: Partnering with Partner Experiences Managers and Labels Ops to help resolve partners’ accounts issues including access issues/hacks, username/profile name changes, merge requests, verifications, tracks delivery issues, etc.
• Manage/maintain database for music industry partners, create educational one-sheets on new product/features
• Competition monitoring: collect and summarize best artists/labels marketing campaigns seen on other platforms in APAC
• 2+ years digital experience in Tech, Social media, Digital or Entertainment (interaction with record labels a plus but not required)
• Experience in data analysis, reporting and forecasting, able to turn data into meaningful narratives
• Experience working independently and a track record of taking initiative
• Experience navigating large organizations with multiple teams and stakeholders, effectively working cross-functionally, both internally and externally
• Experience solving problems in a collaborative environment