B2B Marketing Manager (APAC) #ESY

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

RECRUIT EXPRESS PTE LTD in Singapore seeks a senior digital marketing leader to design and drive APAC digital marketing strategy, campaigns, and marketing automation across multiple countries and channels.

You will champion best practices, optimize social media and paid media, and build AI-enabled insights while collaborating with regional teams to ensure consistent customer journeys and measurable growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years in digital marketing, with B2B experience.
• Hands-on with Pardot and Sprinklr for campaigns.

Responsibilities

• Develop and execute APAC digital marketing strategies aligned with growth objectives.
• Plan and optimize regional campaigns across countries and markets.
• Promote best practices and support local campaign execution.
• Ensure consistent customer journeys across channels.
• Track performance and develop regional KPI dashboards.

Skills

Digital marketing strategy

Campaign management

Marketing automation

Salesforce Pardot

Sprinklr

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Pardot

Sprinklr

Job description

Digital Marketing Strategy & Campaign Management

• Develop and execute APAC digital marketing strategies aligned with growth objectives.


• Plan and optimize regional digital campaigns across countries and target markets.


• Promote digital marketing best practices and support local campaign execution.


• Ensure consistent customer journeys and engagement across channels.

Marketing Automation & Social Media Management

• Key user for Salesforce Pardot (Marketing Cloud Account Engagement).


• Serve as the regional lead and key user for Sprinklr.


• Drive and monitor regional social media strategy, governance, and performance.


• Support local teams to improve engagement, content quality, and channel effectiveness.

Performance Marketing & Paid Media

• Oversee APAC performance marketing and paid media initiatives.


• Develop and drive audience targeting, lead generation, measurement, and campaign optimization lead generation strategies.


• Identify new opportunities to increase digital reach, customer acquisition, and marketing effectiveness.

AI-Driven Marketing Innovation & Capability Building

• Drive marketing efficiency through AI-powered tools and digital solutions.


• Facilitate workshops, training, and knowledge-sharing to build digital and AI capabilities.


• Develop best practices and guidance for responsible AI use in marketing.

INTERNAL Analytics & Digital Insights

• Track, analyze, and report digital marketing performance across channels.


• Develop KPI dashboards and performance reports for regional stakeholders.


• Use data insights to drive continuous improvement and recommendations based on behavior, results, and market trends.

Internal Communications & Regional Events

• Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.


• Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings.


• Partner with business units and local teams to amplify launches and strategic campaigns.

Qualifications & Experience Education

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.

Experience

• Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record. Experience in B2B marketing is advantageous.


• Proven experience managing digital campaigns across multiple channels and markets.


• Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.


• Strong understanding of paid media, lead generation, and performance marketing.


• Experience facilitating virtual workshops, hybrid events, webinars is an added advantage.


• Digital agency background or media agency collaboration experience is a plus.