Marketing Manager

YGF BLESSING PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

YGF BLESSING PTE. LTD. seeks a Brand Marketing Lead to develop annual plans, elevate brand presence in Singapore, and drive strategic campaigns across stores and digital channels.

You will work with Operations, Finance, and Headquarters to ensure successful execution, manage agencies, and analyze customer insights to boost engagement and sales.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 3–5 years of marketing experience in F&B/retail.
• Strong knowledge of Singapore consumer market and digital landscape.
• Hands-on with Meta Ads, Google Ads, TikTok Ads.
• Campaign planning, events, and partnerships.
• Analytical, PM, and communication skills.
• English and Mandarin proficiency preferred.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives.
• Build brand awareness and strengthen market position in Singapore.
• Plan and execute campaigns, store openings, and promotions.
• Collaborate with Operations, Finance, and HQ to execute initiatives.
• Manage external agencies and marketing vendors, including budgets.
• Analyze customer behavior and track marketing metrics.

Skills

Marketing strategy

Digital marketing

Brand management

Campaign planning

Bilingual English/Mandarin

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Meta Ads

Google Ads

TikTok Ads

Social media management tools

Job description

Brand Marketing

• Develop and implement annual marketing plans aligned with the company's business objectives.
• Build brand awareness and strengthen Yang Guofu's market position in Singapore.
• Ensure consistent brand identity across all customer touchpoints.

Campaign & Promotion

• Plan and execute seasonal campaigns, new store openings, product launches, festive promotions, and local activation events.
• Work closely with Operations to increase customer traffic and improve sales performance across all stores.
• Monitor campaign performance and optimize marketing ROI.

Digital Marketing

• Manage social media platforms including Instagram, Facebook, TikTok, Xiaohongshu (RED), and Google Business Profile.
• Develop engaging content and oversee creative production.
• Collaborate with influencers (KOLs/KOCs), media agencies, and content creators to increase brand visibility.

Partnership & Business Growth

• Establish partnerships with shopping malls, lifestyle brands, payment partners, food delivery platforms (GrabFood, foodpanda, Deliveroo), and local communities.
• Support marketing initiatives for franchise development and regional expansion where required.

Customer Insights & CRM

• Analyse customer behaviour, market trends, and competitor activities.
• Develop customer retention and loyalty programmes.
• Track key marketing metrics and prepare regular performance reports.

Cross-functional Collaboration

• Work closely with Operations, Product Development, Finance, and Headquarters to ensure successful execution of marketing initiatives.
• Manage external agencies, marketing vendors, and campaign budgets.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of marketing experience, preferably in the F&B, restaurant, retail, or FMCG industry.
• Strong knowledge of Singapore's consumer market and digital marketing landscape.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and social media management.
• Experience in campaign planning, event marketing, and partnership development.
• Strong analytical, project management, and communication skills.
• Proficiency in both English and Mandarin is preferred to support communication with regional teams and headquarters.

Preferred Qualifications

• Experience working for a chain restaurant or franchise business.
• Familiarity with CRM and membership programmes.
• Experience launching new stores or supporting market expansion.
• Ability to work in a fast-paced, entrepreneurial environment.

Key Performance Indicators (KPIs)

• Brand awareness and customer engagement
• Store traffic and sales growth
• Campaign ROI
• Customer acquisition and retention
• Social media growth and engagement
• Marketing budget effectiveness
• Partnership performance