Marketer

ZUGO PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

Zugo PTE. LTD. in Singapore seeks a distribution leader to own and scale our go-to-market channels. You will build the content engine across brands, grow large online communities, and shape how we acquire and retain customers through multiple platforms.

Expect to experiment with new channels, leverage data to optimise campaigns, and work hands-on with operations when needed. A startup with a bias for action and ownership awaits.

Qualifications

• Experience building content strategies for brands across channels.
• Proven ability to grow and manage online communities at scale.
• Strong analytical mindset with data-driven decision making.
• Hands-on media buying and campaign optimization.
• Understanding of full funnel marketing and positioning.

Responsibilities

• Build content engine and content across channels (Instagram, TikTok).
• Develop a playbook to grow and maintain communities at scale.
• Identify what works, optimize, and elevate performance.
• Discover new channels and own end-to-end distribution outcomes.

Skills

Content creation

Community building

Data analysis

Media buying

Full funnel thinking

Product positioning

Customer research

Job description

TLDR;

Zugo is a collection of tech-enabled home & living brands and we need someone to come lead our distribution efforts

Disclaimer

We do things quite differently from most companies in the h&l space.

One of the many quirks is that we require everyone to take on operational duties (e.g. installations) from time-to-time to properly understand the business.

We are also a startup, so we do work (play) quite a fair bit.

If you are still reading, here's the job

We are on track to becoming a 7-figure business in our first year of business, and we want your help to make sure that happens

Job Responsibilities

• Building the content engine and content for multiple brands across channels (i.e. Instagram and TikTok)
• Figuring out the playbook to grow and maintain our communities at scale (e.g. group buys)
• Figure out what has worked and what hasn't and take it to the next level
• Discover new channels and take them end to end
• Own a significant portion of the distribution outcomes

Desired skillsets

• Content creation
• Community building
• Data analysis
• Media buying
• Full funnel thinking
• Product positioning
• Customer research

Other qualities

• Love a good challenge
• Love exploring and learning
• Love taking ownership
• Care about delivering meaningful outcomes
• Can thrive in the 0-1 chaos
• Have an open mind and low ego
• Ultimately, we believe more in your 'slope' than where you are currently

AI skills

Zugo is build by ex-tech founders. We want to as they call it, tech-maxxed in the h&l space. This includes leveraging AI to the fullest on all fronts including marketing.

If you do join us, we will work closely to figure out how to use AI to maximise our distribution leverage.