Market Initiative Manager

Keysight Technologies SAles Spain SL.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Keysight is seeking a Marketing engineer in Singapore to develop and execute integrated marketing plans that drive business growth across regional markets. You will blend in-person events with digital campaigns, collaborate with sales to prioritize opportunities, and localize content for Singapore and APAC audiences.

Responsibilities include planning quarterly and annual programs, executing webinars and trade shows, managing budgets, and analyzing ROI to optimize future initiatives.

Qualifications

• Bachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or related field.
• 7+ years of experience in technical marketing, applications engineering, field engineering, or related role within test & measurement, semiconductor, communications, or high-tech industry.
• Understanding of electronic measurement, AI network, high-speed digital, semiconductor, or system-level test technologies.
• Language skills: English proficiency in written and verbal.
• Understanding of integrated marketing and communication (IMC).
• Proven ability to translate complex technical concepts into clear, customer-focused marketing messages and value propositions.
• Hands-on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.
• Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
• Ability to collaborate with Product Management, Sales, and Regional Marketing teams in a cross-functional environment.
• Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.
• Experience with digital marketing programs (e.g., webinars, e-direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.
• Self-motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.
• Plan and execute in-person marketing programs, including technical seminars and trade show participation.
• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team to ensure effective execution of marketing programs.
• Monitor industry and competitor trends on a monthly basis and report insights to management.
• Develop and manage quarterly and annual marketing budgets.
• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

Skills

Marketing

Technical communication

Cross-functional collaboration

Digital marketing

Education

Bachelor’s degree or higher in Electrical Engineering or related

Tools

Webinars

Email campaigns

Marketing automation

Web promotions

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Marketing engineer job in Singapore. The person develops and executes integrated marketing plans to drive business growth in Singapore combining in-person events (seminars, tradeshows) with digital campaigns (EDM, webinars, web promotions). Collaborates closely with sales to prioritize opportunities, supports localization of marketing content, and coordinates with regional marketing teams for execution.

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.


• Plan and execute in-person marketing programs, including technical seminars and trade show participation.


• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.


• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.


• Align with the sales team to identify priority areas and address key growth opportunities.


• Work with the event marketing team to ensure effective execution of marketing programs.


• Monitor industry and competitor trends on a monthly basis and report insights to management.


• Develop and manage quarterly and annual marketing budgets.


• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

Qualifications

General Qualification

• Bachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.


• 7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high‑tech industry.


• Understanding of electronic measurement, AI network, high-speed digital, semiconductor, or system‑level test technologies (depending on assigned business area).


• Language skills: English Proficiency both in written and verbal


• Understanding of integrated marketing and communication (IMC)


• Proven ability to translate complex technical concepts into clear, customer‑focused marketing messages and value propositions.


• Hands‑on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.


• Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.


• Ability to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross‑functional environment.


• Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.


• Experience with digital marketing programs (e.g., webinars, e‑direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.


• Self‑motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.


• Strong analytical and problem‑solving skills, with attention to detail and execution quality.

Preferred Qualification

• Spoken and written Chinese skills


• Prior experience in wireline communications, high-speed digital or data center markets.


• Experience working in a regional or APAC environment


• Familiarity with competitive analysis, positioning, and go‑to‑market strategy

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