MARKET DEVELOPMENT DIRECTOR

LEZHONGDA CONSULTANCY PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

LEZHONGDA CONSULTANCY PTE. LTD. seeks a versatile marketing professional to run academic and market programs, coordinating module logistics and student initiatives across levels. You will work with sales to craft online campaigns and engage partner schools and agencies internationally.

The role requires strong communication, Mandarin proficiency, and experience in integrated campaigns, with a focus on driving KPI-driven results and client development.

Qualifications

• Bachelor degree or above with relevant experience.
• Experience in B2B and B2C marketing.
• Experience in integrated marketing campaigns.
• Mandarin Chinese proficiency required for online comms with partners.
• CV submitted in English and Chinese.

Responsibilities

• Lead academic and marketing programs across levels from kindergarten to doctoral.
• Coordinate logistics for module registration, timetabling, internships, and awards.
• Develop and adjust marketing plans, KPI tracking, and campaigns with sales teams.
• Engage with local schools and overseas agencies on marketing strategies.
• Oversee social media, press releases, websites and events for branding.

Skills

Strong communicator

Problem solving

Mandarin Chinese

Marketing campaigns

Education

Bachelor's Degree

Tools

Douyin

TikTok

Online events platforms

Job description

Job Description & Requirements

Job Description & Requirements

Roles & Responsibilities

Our firm is specialized in International Students Recruitment, we have recruited more than 500 international students annually from overseas to study in various schools in Singapore.

Job Description

The candidate will work on a wide range of tasks ranging from sales and marketing, academic program management and administration.

Academic Programme Management

• Manage various academic programmes from kindergarten level to Doctoral level, including preparing and coordinating the logistics of module registration and timetabling scheduling, internships, study awards and other financial administration.
• Provide academic and administrative advisory support services to students.
• Coordinate and assist student orientations and enrolment processes. Organize student engagement sessions.
• Review current marketing plans, response rates and KPI against project milestones and make adjustments to improve the process
• working with the sales team to create online multimedia market sales campaigns for new client development as well as increased client retention
• Work with local schools and overseas education agencies to create and design various marketing strategies
• Review current marketing plans, response rates and KPI against project milestones and make adjustments to improve the process
• Overseeing social media strategies to drive engagement and brand recognition
• Business partnering with local schools to implement a comprehensive business plan
• Market research on the most updated student recruitment channels.
• Proactively spotting new business opportunities with the purpose of expanding company revenue in line with business practice
• Strong relationship development with existing customers.
• Actively involved in pitching and materials preparation needed such as qualitative proposals, capability statements, etc
• Project management
• Point of contact for the region's corporate communications and strategy
• Leading all activities relating to press releases, websites, articles, presentations, social media channels and events for internal and external use both
• Other duties as assigned by Director or board of management.

Qualifications and Requirements

• Bachelor Degree and above, with at least 3 years of relevant working experience.
• have experience in a similar role in B2B and B2C Marketing, Knowledge of online conference and events marketing would be highly advantageous.
• Experience in managing and developing integrated marketing campaigns to drive results
• Knowledge of live video straming website analytical tools such as Douyin & Tiktok, KOL or online influener in Overseas Education business is preferred
• Strong communicator and problem solving ability
• Candidate must be able to communicate online with existing overseas partners and customers In Mandarin Chinese, as wel as be able to generate contract in Chinese with our business partners and customers. 95% of existing overseas partners and customers are based in mainland China, Hongkong and Taiwan area, who only speak and type Chinese during their online business enquiry. Proficiency in Mandarin Chinese is a must.Kindly submit CV in both English and Chinese.
• Candidate must be able to take care of online business enquiry thru mobile app after office hours
• 6 working days per week, Over-Time arrangement at night during Monday to Saturday or on Sunday will be required during peak back-to-school seasons.