Business Development Manager

EDU STAR ACADEMIC CENTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

EDU STAR Academic Centre Pte. Ltd. is seeking a results-oriented professional to drive student recruitment for tuition programmes and overseas education services.

You will actively generate leads, engage with students and parents, and guide them from initial consultation to enrolment and payment. The role also encompasses planning social media marketing to boost brand awareness and lead flow. You will manage the end-to-end sales cycle, meet revenue targets, and maintain relationships for

Qualifications

• Bachelor's degree or above in a relevant discipline.
• Strong sales, student recruitment and business development capabilities.
• Proven ability to meet sales and revenue targets.
• Experience in education sales, student recruitment, tuition or education consulting is highly preferred.
• Experience in social media marketing, content creation and digital lead generation.
• Fluent in English and Mandarin Chinese.

Responsibilities

• Drive student recruitment for tuition programmes, academic services and overseas education application services.
• Generate new leads and develop recruitment channels beyond enquiries.
• Communicate with prospective students and parents to understand goals and needs.
• Recommend programmes and education solutions to convert enquiries into enrolments.
• Manage full sales process from lead generation to enrolment and payment.
• Meet monthly and annual sales/revenue targets.
• Maintain relationships with students and parents; develop referrals.
• Plan and execute social media marketing to generate leads; manage social media accounts.

Skills

Sales

Student recruitment

Business development

Lead generation

Social media marketing

Content creation

Digital marketing

Communication skills

Negotiation

Interpersonal skills

Education

Bachelor's degree or above in a relevant discipline

Job description

Key Responsibilities

Student Recruitment & Sales

• Drive student recruitment for the company's tuition programmes, academic services and overseas education application services.
• Actively generate new leads and develop student recruitment channels rather than relying solely on enquiries provided by the company.
• Communicate with prospective students and parents to understand their academic goals, needs and concerns.
• Recommend appropriate programmes and education solutions and convert enquiries into confirmed enrolments.
• Manage the full sales process from lead generation, initial consultation and follow-up to conversion, payment and enrolment.
• Meet or exceed assigned monthly and annual sales/revenue targets.
• Maintain strong relationships with students and parents and develop potential referral opportunities.
• Monitor leads, conversion rates and revenue performance and provide regular sales updates.

Social Media Marketing & Lead Generation

• Plan and execute social media marketing strategies to increase brand awareness and generate prospective student leads.
• Create, edit and publish engaging educational and promotional content across relevant social media platforms.
• Manage the company's social media accounts and maintain a consistent and professional brand image.
• Develop content based on students' and parents' interests, including education trends, examination information, university admissions, study tips and programme promotions.
• Understand how to use social media content to move potential customers from awareness → enquiry → consultation → enrolment.
• Monitor content performance, audience engagement, enquiries and lead conversion, and adjust content strategies accordingly.
• Identify current social media trends and new digital channels that could support student acquisition.
• Support online and offline marketing campaigns, seminars, webinars, education events and promotional activities.
• Experience with platforms such as Xiaohongshu (RED), WeChat, Douyin/TikTok, Instagram or other relevant social media platforms would be advantageous.

Education & University Admissions Consulting

• Provide consultations to students and parents regarding academic planning, university selection and education pathways.
• Advise students on undergraduate and postgraduate admissions, including entry requirements, application procedures, timelines and required documentation.
• Maintain up-to-date knowledge of university admissions policies and education pathways in major study destinations, including Singapore, the United Kingdom, the United States, Canada, Australia, Hong Kong and other relevant markets.
• Understand and manage the student application journey from initial consultation and university selection through application preparation, submission and follow-up.
• Work closely with students and parents throughout the application process and provide clear and professional guidance.

Teaching & Academic Support

• Be capable of teaching at least one academic subject or educational programme according to the candidate's academic background and area of expertise.
• Undertake teaching responsibilities when required by the company.
• Provide students with appropriate academic guidance, feedback and learning support.
• Communicate effectively with parents regarding students' academic progress where necessary.
• Work closely with the academic team to ensure that programmes recommended during the sales process appropriately match students' academic needs.

Requirements

• Bachelor's degree or above in a relevant discipline.
• Strong sales, student recruitment and business development capabilities.
• Proven ability and willingness to work towards clearly defined sales and revenue targets.
• Strong commercial awareness and ability to convert prospective enquiries into paying students.
• Experience in education sales, student recruitment, tuition, international education or education consulting is highly preferred.
• Familiarity with undergraduate and postgraduate admissions requirements and processes across major international education destinations.
• Experience in social media marketing, content creation and digital lead generation.
• Ability to independently plan, create and publish social media content rather than relying entirely on an external marketing team.
• Good understanding of how social media engagement can be converted into enquiries and ultimately student enrolments.
• Able to teach at least one academic subject or educational programme confidently. Candidates from different academic subject backgrounds are welcome.
• Fluent in both English and Mandarin Chinese, with strong written and verbal communication skills in both languages.
• Strong consultation, presentation, negotiation and interpersonal skills.
• Self-motivated, proactive and comfortable working in a target-driven and performance-oriented environment.
• Able to independently develop leads, follow up consistently and take ownership of sales outcomes.
• Strong sense of responsibility, professionalism and integrity.