MARKET DEVELOPMENT DIRECTOR

lezhongda consultancy pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

lezhongda consultancy pte. ltd. is seeking a dynamic professional to manage a broad scope of tasks from sales and marketing to academic programme management and administration in Singapore.

The role involves coordinating module registrations, timelines, internships, study awards, and financial administration, while also driving marketing initiatives through online campaigns and partnerships with local schools and overseas agencies. Proficiency in Mandarin is essential for partner communications.

Qualifications

• Experience in B2B and B2C marketing campaigns.
• Knowledge of online conference and events marketing helpful.
• Strong communication and problem-solving abilities.
• Mandarin Chinese proficiency required for partner communications.

Responsibilities

• Manage academic programmes from kindergarten to Doctoral level, including logistics of module registration and timetabling scheduling, internships, study awards and financial administration.
• Provide academic and administrative advisory support to students.
• Coordinate student orientations and enrollment processes; organize engagement sessions.
• Review marketing plans, KPI against milestones and adjust as needed to improve results.
• Collaborate with sales to develop online multimedia marketing campaigns for client development and retention.
• Design marketing strategies with local schools and overseas education agencies.
• Oversee social media strategies to drive engagement and brand recognition.
• Engage in business development with local schools to expand revenue.
• Conduct market research on recruitment channels and opportunities.
• Identify new business opportunities aligned with company practice.
• Develop relationships with existing customers and prepare proposals and capability statements.
• Lead activities related to press releases, websites, articles, and events for internal/external use.

Skills

Marketing experience

Campaign management

Event marketing

Mandarin Chinese

Communication

Problem solving

Education

Bachelor degree or above

Tools

Live video analytics

Job description

Job Description & Requirements

Job Description & Requirements

Roles & Responsibilities

Our firm is specialized in International Students Recruitment, we have recruited more than 500 international students annually from overseas to study in various schools in Singapore.

Job Description

The candidate will work on a wide range of tasks ranging from sales and marketing, academic program management and administration.

Academic Programme Management

• Manage various academic programmes from kindergarten level to Doctoral level, including preparing and coordinating the logistics of module registration and timetabling scheduling, internships, study awards and other financial administration.
• Provide academic and administrative advisory support services to students.
• Coordinate and assist student orientations and enrolment processes. Organize student engagement sessions.
• Review current marketing plans, response rates and KPI against project milestones and make adjustments to improve the process
• working with the sales team to create online multimedia market sales campaigns for new client development as well as increased client retention
• Work with local schools and overseas education agencies to create and design various marketing strategies
• Review current marketing plans, response rates and KPI against project milestones and make adjustments to improve the process
• Overseeing social media strategies to drive engagement and brand recognition
• Business partnering with local schools to implement a comprehensive business plan
• Market research on the most updated student recruitment channels.
• Proactively spotting new business opportunities with the purpose of expanding company revenue in line with business practice
• Strong relationship development with existing customers.
• Actively involved in pitching and materials preparation needed such as qualitative proposals, capability statements, etc
• Project management
• Point of contact for the region's corporate communications and strategy
• Leading all activities relating to press releases, websites, articles, presentations, social media channels and events for internal and external use both
• Other duties as assigned by Director or board of management.

Qualifications and Requirements

• Bachelor Degree and above, with at least 3 years of relevant working experience.
• have experience in a similar role in B2B and B2C Marketing, Knowledge of online conference and events marketing would be highly advantageous.
• Experience in managing and developing integrated marketing campaigns to drive results
• Knowledge of live video straming website analytical tools such as Douyin & Tiktok, KOL or online influener in Overseas Education business is preferred
• Strong communicator and problem solving ability
• Candidate must be able to communicate online with existing overseas partners and customers In Mandarin Chinese, as wel as be able to generate contract in Chinese with our business partners and customers. 95% of existing overseas partners and customers are based in mainland China, Hongkong and Taiwan area, who only speak and type Chinese during their online business enquiry. Proficiency in Mandarin Chinese is a must.Kindly submit CV in both English and Chinese.
• Candidate must be able to take care of online business enquiry thru mobile app after office hours
• 6 working days per week, Over-Time arrangement at night during Monday to Saturday or on Sunday will be required during peak back-to-school seasons.