Manager/Senior Manager, Cruise Industry Development

Singapore Tourism Board; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Singapore Tourism Board is seeking a proactive professional to lead and champion Singapore’s cruise tourism initiatives. The role focuses on regional collaborations, advancing itineraries, and building partnerships with government, ports, and industry players to grow Singapore as the leading cruise homeport in the region.

Ideal candidates have at least 3 years in partnerships or tourism-related roles, strong communication skills, and a passion for macro trends shaping cruise tourism in Southeast

Qualifications

• At least 3 years of work experience in partnerships, project management and/or tourism-related fields.
• Excellent interpersonal communication, written and analytical skills to champion STB-led initiatives.
• Ability to build and manage relationships with regional stakeholders including government agencies, industry associations, and private sector partners.
• Ability to work in a fast-paced environment, multi-task and deliver outcomes resourcefully.
• Interest in macro trends and developments relating to tourism and cruise industries.

Responsibilities

• Regional Collaborations – enhance Southeast Asia’s attractiveness as a cruising region and attract global cruise lines.
• Champion initiatives to raise awareness of cruise tourism value across regional event platforms.
• Identify new itinerary opportunities for sailings in/out of Singapore.
• Drive collaborations with Southeast Asia partners (government, ports, operators) for cruise developments.
• Work with STB International Relations to advance Southeast Asia cruise agenda at multilateral/bilateral platforms.
• Lead Singapore’s booth participation at Seatrade Cruise Global with port operators and airlines.
• Collaborate with industry partners on research studies and capability training for in-market travel trade.

Skills

Stakeholder management

Project management

Analytical thinking

Written and spoken communication

Tourism industry knowledge

Job description

What the role is

Global cruise industry has grown steadily in the past decade and is projected to continue its current growth trajectory for the next decade. Asia Pacific will be an important emerging cruise region contributing to this growth. As a leading cruise hub in the region, Singapore is well‑positioned to capture a significant share of this.

Being the sector lead and champion for Singapore’s cruise industry, there are many opportunities to be creative and initiate programmes that shape the industry as well as play a key role in transforming the landscape for Singapore. STB Cruise Division is looking for a passionate and motivated individual to be part of our team, to take on the fast‑paced and dynamic work of growing Singapore’s cruise tourism.

What you will be working on

• Regional Collaborations – To enhance Southeast Asia’s attractiveness as a cruising region, attracting greater interest from global cruise lines in deploying ships and developing new itineraries in the region.
• Champion initiatives to increase awareness of value of cruise tourism amongst Southeast Asia destinations across key regional event platforms.
• Conduct analysis and identify new itinerary opportunities for sailings in and/or out of Singapore.
• Drive collaborations with Southeast Asia partners (e.g. government representatives, state‑owned enterprises and private port operators) to catalyse cruise developments (e.g. port infrastructure developments, shore excursions, itinerary development) through study trips and cruise lines familiarisation trips.
• Work closely with STB International Relations to advance Southeast Asia cruise agenda at key multilateral and bilateral government platforms.
• Cruise Partnerships – To build Singapore as the leading homeport of choice in the region for both cruise lines and passengers.
• Identify and pursue opportunities with key cruise stakeholders (e.g. Cruise Lines International Association and Asia Cruise Leaders Network) to strengthen and promote Singapore’s value proposition as the leading homeport of choice in the region. Examples of initiatives including research studies on economic impact of cruise tourism in the region and capability training for in‑market travel trade.
• Lead Singapore’s booth participation (including both cruise terminal operators, CAG and SIA) at key global cruise event, Seatrade Cruise Global, to collectively showcase Singapore’s value proposition as the region’s leading homeport of choice.
• Singapore Cruise Eco-system
• Assess gaps, opportunities and threats faced by our local cruise stakeholders (e.g. government agencies, port agents, shipyards, aviation partners, terminal operators) relating to the experience and efficiency of cruise lines deployments in Singapore
• Collaborate with industry partners to implement initiatives aimed at ensuring an efficient, seamless and pleasant experience in Singapore for both cruise passengers and cruise lines.

What we are looking for

• At least 3 years of work experience, preferably in areas of partnerships, project management and/or tourism‑related fields.
• Excellent interpersonal communication, written, and analytical skills to champion STB‑led initiatives.
• Ability to build and manage relationships with regional stakeholders including government agencies, industry associations, and private sector partners.
• Ability to work in a fast‑paced environment, multi‑task and deliver desired outcomes in a resourceful manner.
• Have an interest in macro trends and developments relating to the tourism industry and more specifically, the cruise industry.

Competency Requirements

Core competencies required for this job:

• Showing good business acumen, analytical thinking and judgement
• Working effectively within STB to achieve results
• Working effectively with stakeholders outside STB
• Serving with heart, commitment and purpose
• Being innovative and learning continuously

Functional Competencies Required For This Job

• Industry Development
• Partner Management
• Business Data Analytics
• Procurement Operations

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.