Manager, Sales Development - Southeast and North Asia

CrowdStrike Holdings, Inc.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

CrowdStrike Holdings, Inc. is seeking a high-energy Sales Development Manager to lead Enterprise SDRs in Singapore, driving top-of-funnel pipeline and outbound strategy across enterprise accounts.

You will mentor reps, optimize performance with data, and collaborate with Sales, Marketing, Operations and Channel teams in a hybrid-remote setup. You’ll develop SDRs to reach their potential and lead the enterprise pipeline strategy, with emphasis on coaching, accountability, and metrics-driven

Qualifications

• Experience leading frontline SDR teams.
• Cybersecurity industry experience preferred.
• Ability to set standards, coach, and hold accountability.
• Proven ability to hire, develop and promote top sales talent.
• Experience driving results in hi-tech markets in SEA & North Asia.
• Strong SDR motion understanding (outbound, whitespace, qualification, pipeline).
• Proficient in Salesforce reporting and BI tools (Tableau).
• Project management mindset with disciplined execution.

Responsibilities

• Lead, coach and mentor Enterprise SDRs to boost productivity and pipeline.
• Align territory coverage with regional leaders and GTM strategy.
• Establish disciplined SDR operating rhythm for prospecting to pipeline.
• Coach on prospecting whitespace and identifying business pain points.
• Speak to SecOps, DevOps, IT-Ops, and cybersecurity priorities.
• Set clear activity, quality, and pipeline standards; drive accountability.
• Collaborate with Marketing to improve campaign follow-up and events impact.
• Stay informed on CrowdStrike’s market, value, and competitors.

Skills

SDR Leadership

Cybersecurity

Coaching

Cross-functional

People Mgmt

Data-driven

Tools

Salesforce

Tableau

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate an inclusive culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

We’re looking for a high-energy, results-driven, and inspiring Sales Development Manager to lead and elevate our Enterprise Sales Development Representatives based in Singapore.

In this role, you will play a critical part in building and scaling top-of-funnel pipeline across key enterprise accounts, driving outbound strategy and ensuring tight collaboration between Sales, Marketing, Operations and Channel teams.

You will be responsible for developing SDRs to reach their full potential, optimizing team performance through data and best practices, owning the SENA Enterprise pipeline strategy and building a culture of ownership, accountability, learning, and growth.

This is a hybrid-remote role. The team is based in Singapore and in the office 3 days per week.

What You’ll Do

• Lead, coach and mentor a team of Enterprise Sales Development Reps to drive higher productivity, stronger pipeline contribution, and improved meeting quality

• Partner with Regional Directors and the Regional Vice president to build optimal territory coverage plans and align on key GTM strategies, pipeline expectations, and follow-up discipline

• Build a disciplined SDR operating rhythm across prospecting, outreach, qualification, follow-up, and pipeline creation.

• Coach reps on strategies and techniques for prospecting into Whitespace accounts, identifying business pain points, and unlocking their sales potential

• Help SDRs master how to identify and speak to SecOps, DevOps, IT-Ops, and cybersecurity pain points, industry trends, and customer priorities

• Set clear standards for activity, quality, pipeline contribution, teamwork, and accountability

• Identify performance gaps early and address underperformance through clear feedback, coaching, and structured follow-up

• Uplevel collaboration with Marketing to drive stronger campaign follow-up, event conversion, and substantially more business impact

• Stay well educated and informed on CrowdStrike’s addressable market, value proposition, competitive landscape, and how to position the value of our solutions

• Use Salesforce and BI tools to monitor performance, diagnose issues, and make data-based decisions

• Hire top-notch sales talent and dedicate time to onboarding, developing and retaining high-potential SDRs

What You’ll Need

• Experience as a SDR Leader or Sales Manager, with a strong track record managing frontline sales/SDR team

• Cybersecurity industry experience

• Demonstrated ability to build, improve, or reset team performance through clear standards, coaching discipline, and accountability

• Confidence handling underperformance and having difficult conversations with empathy, clarity, and professionalism

• Proven ability to hire, develop and promote strong sales talent

• Experience driving business results, with at least 1 year of closing experience in a hi-tech company across Southeast and North Asia preferred

• Strong understanding of SDR motions, including outbound prospecting, whitespace development, qualification, meeting quality, and pipeline creation

• Experience using Salesforce reporting and BI tools such as Tableau to monitor performance and make data-based decisions

• Project Management experience with the ability to proactively identify new business opportunities, build a plan, and execute with discipline

• Strong self-awareness, emotional control, and maturity under pressure

• High sense of ownership, responsibility, and accountability, with the ability to hold others accountable fairly and consistently

• Clear, direct, and approachable communication style, with the ability to inspire, coach, and influence others

• Fast learner who is motivated, driven, passionate, and action-oriented

• Ability to build credibility with Sales Leadership and cross-functional partners across Sales, Marketing, Operations, and Channel