Manager, Marketing, Singapore

CapitaLand Retail Management Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible benefits

Medical coverage

Training opportunities

Wellness programmes

Staff volunteerism

Job summary

CapitaLand Retail Management Pte Ltd in Singapore seeks an experienced marketing professional to conceptualize, plan, and manage advertising and promotions for CapitaLand's portfolio of malls to achieve KPI and a unified shopper experience.

Responsibilities include forming strategic partnerships, engaging tenants, hosting activations, and analyzing campaign effectiveness to drive footfall and sales across the portfolio.

Qualifications

• Degree in Mass Communications, Marketing, or related field.
• Minimum 5 years’ relevant experience in retail/hospitality industry.
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts.
• Good interpersonal skills and excellent in customer relationship management.
• Excellent written and verbal communications skills.
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint.
• Fast and independent with strong organizational skills.
• Meticulous, self-motivated, able to multi-task and work under pressure.
• Results-oriented and able to meet tight deadlines.

Responsibilities

• Conceptualize, plan, implement and manage overall advertising and promotional activities for the CapitaLand portfolio of shopping malls to achieve KPIs and a unified shopper experience.
• Form strategic partnerships, source sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
• Proactively engage tenants to market their products through portfolio-wide initiatives to enhance sales and shoppers’ experience.
• Conduct post-promotional campaign or event reviews to assess effectiveness of promotions/events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
• Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
• Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Skills

Communication skills

Interpersonal skills

Customer relationship management

Education

Degree in Mass Communications or Marketing

Tools

Microsoft Word

Excel

PowerPoint

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
• Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
• Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
• Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
• Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences- Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified. At CapitaLand, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Group

CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real asset management and real estate development, spanning across 270 cities in 45 countries. Within its ecosystem, CapitaLand has developed an integrated suite of real asset management, real estate development, and operating capabilities that supports its businesses in building core competencies across the value chain. With this full range of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.