Manager (Marketing & Recruitment), OPGPP

Singapore Management University; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singapore Management University invites a seasoned branding and digital marketing professional to advance postgraduate programmes. Plan and execute integrated campaigns across web, social, email, and print, ensuring brand consistency and compelling messaging.

Lead recruitment events, coordinate with academic leaders, and develop region-specific outreach strategies for markets such as China, India/South Asia, and ASEAN.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 5 years of marketing, recruitment, or business development experience, preferably in higher education or professional services.
• Proven track record in planning and executing digital and offline marketing campaigns across multiple channels.
• Experience in student recruitment, lead generation, and conversion management for postgraduate or executive education is an asset.
• Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.

Responsibilities

• Plan and execute integrated marketing campaigns spanning web, social media, email, and print collaterals.
• Ensure brand consistency across postgraduate programmes in line with corporate brand guidelines.
• Monitor campaign performance and provide insights on reach, engagement and ROI.
• Lead recruitment events such as fairs, open houses, and partner university sessions.
• Coordinate with faculty speakers and Schools to ensure strong representation of each programme.
• Develop region-specific outreach strategies for markets like China, India/South Asia, ASEAN, and Rest of World.
• Collaborate with Schools to refine content and uphold programme credibility across channels.
• Work with internal teams to align marketing, admissions, and programme objectives.

Skills

Brand management

Digital marketing

Campaign analytics

Stakeholder management

Travel willingness

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM systems

Marketing automation

Digital platforms

Job description

About Us

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Job Description

• This position is for Office of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
  • Plan and execute integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
  • Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
  • Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
  • Lead the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
  • Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
  • Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
• Market and Channel Specialisations
  • Take ownership of a designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
  • Develop and execute region-specific outreach strategies that address local market needs and trends.
  • Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
  • Collaborate with Schools to refine content and uphold programme credibility across marketing channels.
• Cross Functional Work
  • Integrate regional insights into overall marketing and recruitment strategies.
  • Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
  • Work closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.
• Demonstrated experience in planning and executing digital and offline marketing campaigns across multiple channels.
• Proven track record in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.
• Knowledge:
  • Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.
  • Familiarity with CRM systems, marketing automation tools, and digital platforms.
  • Knowledge of international education markets (e.g., China, India/South Asia, ASEAN) and sensitivity to cross-cultural communication.
  • Solid grasp of brand management and ability to maintain message consistency while tailoring to diverse audiences.
• Skills:
  • Excellent communication, presentation, and interpersonal skills, with the ability to engage internal stakeholders and external partners effectively.
  • Strong project management and organisational skills, with the ability to handle multiple priorities under tight timelines.
  • Strategic thinker with analytical rigour and creative problem-solving abilities.
  • Collaborative and proactive, with a results-oriented mindset and attention to detail.
  • Willingness to travel internationally and work outside regular hours for events or recruitment activities when required.

Other Information

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.