Global Postgrad Marketing & Recruitment Lead

Singapore Management University; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singapore Management University invites a seasoned branding and digital marketing professional to advance postgraduate programmes. Plan and execute integrated campaigns across web, social, email, and print, ensuring brand consistency and compelling messaging.

Lead recruitment events, coordinate with academic leaders, and develop region-specific outreach strategies for markets such as China, India/South Asia, and ASEAN.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 5 years of marketing, recruitment, or business development experience, preferably in higher education or professional services.
• Proven track record in planning and executing digital and offline marketing campaigns across multiple channels.
• Experience in student recruitment, lead generation, and conversion management for postgraduate or executive education is an asset.
• Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.

Responsibilities

• Plan and execute integrated marketing campaigns spanning web, social media, email, and print collaterals.
• Ensure brand consistency across postgraduate programmes in line with corporate brand guidelines.
• Monitor campaign performance and provide insights on reach, engagement and ROI.
• Lead recruitment events such as fairs, open houses, and partner university sessions.
• Coordinate with faculty speakers and Schools to ensure strong representation of each programme.
• Develop region-specific outreach strategies for markets like China, India/South Asia, ASEAN, and Rest of World.
• Collaborate with Schools to refine content and uphold programme credibility across channels.
• Work with internal teams to align marketing, admissions, and programme objectives.

Skills

Brand management

Digital marketing

Campaign analytics

Stakeholder management

Travel willingness

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM systems

Marketing automation

Digital platforms

Job description

Singapore Management University invites a seasoned branding and digital marketing professional to advance postgraduate programmes. Plan and execute integrated campaigns across web, social, email, and print, ensuring brand consistency and compelling messaging.

Lead recruitment events, coordinate with academic leaders, and develop region-specific outreach strategies for markets such as China, India/South Asia, and ASEAN.