MANAGER, MARKETING COMMUNICATIONS & OUTREACH - CET ACADEMY

NPO Ngee Ann Polytechnic; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Ngee Ann Polytechnic in Singapore invites applications for a two-year contract Manager role in the CET Academy. The position blends strategic marketing planning, event management, content production and digital marketing to advance outreach for adult learning programmes.

Shortlisted candidates will be asked to share a portfolio of video and social media work and complete a short content exercise, reflecting strong written and verbal communication, collaboration and budget management skills.

Qualifications

• 3–4 years’ experience in Marketing, Communications or a related field.
• Proven experience developing and executing marketing and communications campaigns, bonus for adult education.
• Strong project and budget management skills.
• Excellent written and verbal communication, tailored to adult learners.

Responsibilities

• Strategic marketing planning with target audiences including adult learners and corporates.
• Lead production of publications and publicity materials aligned with programme needs.
• Develop digital marketing campaigns and editorial calendar, manage agencies.
• Plan and execute events; measure leads and conversions and refine strategies.

Skills

Marketing

Event planning

Content production

Digital marketing

Budget management

Communication

Education

Bachelor's degree in Marketing/ Communications

Tools

Marketing tools

Analytics tools

Job description

[What the role is]

This is a 2-year contract position as a Manager in the CET Academy. This role involves a dynamic combination of strategic marketing planning, event management, content production, digital marketing and effective collaboration to enhance the overall marketing communications and outreach efforts for adult learning programmes. Shortlisted candidates will be invited to share a recent portfolio of their video and social media work and complete a short content exercise.

[What you will be working on]

1. 1. Strategic Marketing Planning Collaborate with the Assistant Director to develop and execute strategic marketing plans tailored to the unique profile of NP’s adult learning programmes, and needs of adult learners, alumni and corporates generally and across different domains. Evaluate and analyse marketing campaigns, monitoring their effectiveness in terms of growth in followers, engagement and conversion indicators, and adjusting strategies based on insights; and stay abreast of competitors' activities within the adult education sector.
2. 2. Publication and Publicity Material Production Lead efforts in the timely and accurate production of publications, and publicity materials focused on adult education programmes; and collaborate with the creative team to ensure content aligns with the unique needs and preferences of adult learners as well as corporates.
3. 3. Digital Marketing Campaigns Develop plans for digital marketing campaigns, including implementing anchor campaigns to increase the visibility of our programmes/services for both adult learners and corporates, as well as increase applications for our courses. This includes managing marketing agencies, developing the editorial calendar and producing creative content.
4. 4. Event Planning and Execution Work closely with the Assistant Director to lead and collaborate with stakeholders in planning and executing events specifically designed for adult learners, alumni and corporates. Ensure seamless integration of marketing efforts within events to enhance brand visibility and attract the adult learner demographic. Evaluate and analyse events, monitoring their effectiveness in terms of leads and conversion indicators, and adjusting strategies based on insights.

[What we are looking for]

• 3 -4 years’ experience in Marketing, Communications or a related field.
• Proven experience in developing and executing successful marketing and communication strategies, with a bonus for those who have done so for adult education programs.
• Strong project and budget management skills.
• Excellent written and verbal communication skills, with an understanding of the communication preferences of adult learners.
• Familiarity with digital marketing tools and analytics, design especially as applied to adult education.
• Ability to work collaboratively in a team-oriented environment.

http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore.