MANAGER, MARKETING COMMUNICATIONS (A&P)

the vine search pte. ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Our client, a leading real estate organisation, seeks a Manager to lead its Advertising & Promotions (A&P) team in Singapore. You will formulate and implement the A&P strategy for the assigned portfolio to deliver integrated campaigns that strengthen the brand and drive commercial results.

You will lead end-to-end planning, manage external agencies, and build partnerships with tenants and sponsors while driving data-driven improvements across campaigns and channels.

Qualifications

• Degree in Marketing, Mass Communications or related discipline.
• 7+ years of marketing experience, including 3 in a leadership role.
• Experience leading integrated campaigns and external agencies.

Responsibilities

• Lead end-to-end planning and execution of integrated campaigns.
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with brand positioning.
• Lead, coach and develop a team of marketing executives.
• Manage creative, production, PR, digital, media and event agencies, as well as campaign budgets, procurement and compliance.
• Build strategic partnerships with tenants, IP owners, sponsors and other stakeholders.
• Analyse campaign, shopper, CRM and loyalty data to generate insights and drive continuous improvement.
• Oversee tenant communications, website, app content and social media within the portfolio.
• Prepare management papers and presentations, and identify new campaign concepts, partnerships and revenue opportunities.

Skills

Leadership

Campaign management

Digital marketing

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client, a leading real estate organisation, is seeking a Manager to lead its Advertising& Promotions (A&P) team. You will formulate and implement the A&P strategy for the assigned portfolio, delivering integrated campaigns that strengthen the brand and drive commercial results.

Key Responsibilities

• Lead end-to-end planning and execution of integrated campaigns, festive activations, loyalty initiatives and tactical promotions
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with brand positioning and commercial objectives
• Lead, coach and develop a team of marketing executives
• Manage creative, production, PR, digital, media and event agencies, as well as campaign budgets, procurement and compliance
• Build strategic partnerships with tenants, IP owners, sponsors and other stakeholders
• Analyse campaign, shopper, CRM and loyalty data to generate insights and drive continuous improvement
• Oversee tenant communications, website, app content and social media within the assigned portfolio
• Prepare management papers and presentations, and identify new campaign concepts, partnerships and revenue opportunities

Requirements

• Degree in Marketing, Mass Communications or a related discipline
• At least 7 years’ relevant marketing experience, including 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing
• Proven experience leading large-scale integrated campaigns and managing external agencies
• Strong creative judgement, analytical ability and commercial negotiation skills
• Excellent project management, stakeholder management and communication skills
• Independent, organised and proactive, able to thrive in a fast-paced environment

We thank you for your interest and will contact shortlisted candidates for a more detailed discussion.

EA License No. 25C2923

EA Registration No. R1105304