Manager - Growth Lead

HLB; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HL Bank Singapore is seeking a Growth Lead to shape the cross-border segment and drive end-to-end customer acquisition, activation, and retention strategies in a Singapore-based role. You will own core metrics, monitor market and regulatory changes, and craft a compelling CVP to differentiate HL Bank beyond rates.

You will lead partnerships with telcos, education providers, and lifestyle brands, while coordinating with product and marketing teams on digital growth and analytics to optimize ROI

Responsibilities

• Design and execute end-to-end user acquisition, activation, and retention strategies for the anchor cross-border segment.
• Own core growth metrics and monitor market trends, competition, and regulatory changes impacting cross-border growth.
• Define and refine the CVP for the Malaysia-Singapore cross-border offering, differentiating HL Bank from competitors beyond rates.
• Plan and execute growth marketing strategies across paid, owned, and earned channels, collaborating with marketing and product teams.
• Identify, evaluate, and forge strategic partnerships with telcos, education providers, lifestyle brands, and payment providers.
• Negotiate and manage partnership agreements and integrate partner offerings into the cross-border proposition.
• Develop ecosystem offerings that resonate with cross-border customers and create a holistic financial solution.
• Serve as the business owner for cross-border digital features and translate pain points into a prioritized product roadmap.
• Partner with Product and UX/UI teams to optimize digital journeys and maximize conversion.
• Analyze campaign performance and customer behavior to uncover growth opportunities and build dashboards.

Job description

Define your future at HL Bank Singapore

Functional (job responsibilities)

Segment Strategy & Growth:

Design and execute end-to-end user acquisition, activation, and retention strategies for our anchor cross-border segment while building the playbook to expand into new segments

Own core commercial growth metrics (customer acquisition, active usage, and CASA mix), aligned with the bank’s growth targets for customer base and CASA mixMonitor market trends, the competitive landscape, and regulatory changes impacting cross-border and regional growth segments.

Define and refine the unique Value Proposition (CVP) for the Malaysia-Singapore cross-border offering, ensuring it clearly differentiates HL Bank from competitors beyond just rates (e.g., easy online account opening, consolidated rewards, low FX).

Customer Acquisition and Ecosystem Partnerships:

Plan and execute end-to-end growth marketing strategies and targeted campaigns across paid, owned, and earned channels, collaborating with marketing and product teams to deliver measurable ROI.

Identify, evaluate, and forge strategic partnerships with relevant strategic partners (Eg. telcos, education providers, lifestyle brands, payment providers) that enhance the overall value proposition and appeal to the target audience.

Negotiate and manage partnership agreements, ensuring mutually beneficial outcomes and successful integration of partner offerings into our cross-border proposition.

Explore and develop ecosystem offerings that resonate with cross-border customers, creating a holistic financial and lifestyle solution.

Digital Experience and Product Growth:

Serve as the business owner for cross-border digital features, translating customer pain points into a prioritized technical product roadmap.

Partner directly with Product and UX/UI teams to continuously optimize the digital journeys to maximize conversion.

Data Analytics:

Analyze campaign performance and customer behavior to uncover growth opportunities

Build dashboards and reports to track funnel performance and marketing effectiveness

Use insights to inform creative, messaging, and channel strategies

_About HL Bank Singapore
HL Bank Singapore is the Singapore branch of Hong Leong Bank, a premier regional financial services leader headquartered in Malaysia with a rich heritage of over 120 years. Listed on Bursa Malaysia and a key member of the extensive Hong Leong Group, we operate a robust network of approximately 250 branches across Malaysia, with a strategic regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

As a Full Bank in Singapore, we serve as a vital hub for the Group’s regional ambitions. A cornerstone of this strategy is our sophisticated “advisory-first” wealth proposition through HLB Private Bank and HLB Priority. By combining our deep Asian market roots with a landmark strategic alliance with Swiss private bank Lombard Odier, we provide world-class wealth architecture and bespoke solutions for our clients.

Beyond our wealth focus, we deliver excellence through four core business pillars: Business & Corporate Banking, Personal Financial Services, Private Wealth Management, and Global Markets. This “Integrated Approach” allows our talent to collaborate seamlessly across segments, ensuring we effectively meet the multifaceted needs of high-net-worth individuals, business founders, and corporate enterprises alike.

At HL Bank Singapore, our people are central to our success, and as a recognized Human Capital Partner (HCP) by TAFEP, we are committed to progressive workplace practices and your professional development. We seek digitally inclined, customer-centric performers who thrive in a technology-focused environment, where we empower our teams with AI-enhanced tools and next-generation platforms to lead the industry. As part of a large, diversified conglomerate, we offer unrivaled opportunities to explore new grounds and build a challenging career path within a rapidly expanding regional landscape. Join us to be part of a proven value-creation story and shape the future of your own story at HL Bank Singapore._