Assistant Brand Manager

ASIA PACIFIC BREWERIES (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Asia Pacific Breweries Singapore is seeking an Assistant Brand Manager to drive brand strategy, execute marketing plans, and coordinate with cross-functional teams and external partners to deliver consistent messaging across channels.

You will manage campaigns, budgets, and performance analyses, support creative design, and adapt to changing market dynamics while collaborating across departments to grow market share and strengthen brand equity.

Qualifications

• Degree in Marketing, Business or related field.
• 5–6 years in marketing and brand management with exposure to the full marketing mix.
• Adaptability to changing market dynamics.
• Proactivity to identify opportunities and take action.
• Strong collaboration across departments and with external partners.
• Integrity and resilience in challenging situations.
• Curiosity about trends, technologies, and consumer behavior.

Responsibilities

• Develop integrated marketing plans with objectives, audiences, messages, metrics, schedules, and budgets.
• Analyze market data to inform brand tactics and adjust campaigns.
• Communicate brand strategies to principals and internal teams.
• Coordinate with agencies to ensure cohesive campaign execution.
• Direct and manage marketing, advertising, and PR campaigns to grow brand and share.
• Plan and oversee the brand budget, ensuring expenditures stay within approvals.
• Track campaign performance and brand health using quantitative and qualitative analyses.
• Support creative design for ads, websites, packaging, promotions, and POS.
• Handle data processing, reporting, and other operational tasks.

Skills

Brand strategy

Campaign management

Market intelligence

Stakeholder comms

Creative support

Data analysis

Budget control

Collaboration

Adaptability

Proactivity

Education

Bachelor's degree in Marketing

Job description

As an Assistant Brand Manager at Asia Pacific Breweries Singapore, you will play a pivotal role in executing brand strategies and marketing initiatives that resonate with our consumers. Collaborating closely with cross-functional teams and external partners, you will ensure consistent brand messaging and effective communication across all channels.

Job Description:

1. Brand Strategy and Execution

• Develop Integrated Marketing Plans: Craft comprehensive marketing program plans detailing objectives, target audiences, key messages, metrics, schedules, and budget tracking to align with long-term brand goals.
• Market Intelligence Gathering: Collect and analyze market data on customer needs, industry trends, and competitor strategies to inform and adjust brand tactics effectively.
• Stakeholder Communication: Communicate brand strategies and updates to principals and internal departments, developing supportive marketing materials and securing necessary buy-in.
• Agency Collaboration: Coordinate with external partners and agencies to ensure cohesive execution of ongoing campaigns.

2. Campaign Management and Reporting

• Campaign Management: Direct and execute marketing, advertising, and public relations campaigns to drive brand growth (BGS scores, market share performance) and enhance brand image.
• Budget Management: Plan and oversee the brand's budget, ensuring all advertising, promotions, and sponsorships are within approved expenditures.
• Performance Evaluation: Track and assess the effectiveness of promotions, campaigns and overall brand health through quantitative and qualitative analyses, adjusting strategies as needed.
• Operational Problem-Solving: Identify operational challenges, conduct studies, evaluate alternatives, and implement effective solutions to enhance brand performance.

3. Creative Design and Administrative Support

• Creative Design: Support marketing team with ad-hoc creative requirements including adaptation of advertising creatives, websites, packaging, promotions, and trade point-of-sale materials, to maintain brand consistency.
• Data Processing & Reporting: Efficiently handle data processing tasks, generate reports, and execute other operational functions as required.

Job Requirements:

1. Degree in Marketing, Business or a related field. May have postgraduate education or training.

2. At least 5 - 6 years' experience in marketing and brand management with exposure to all elements in the marketing mix. Proven experience in applying high-level analysis to accurately assess and execute business situations. Previous exposure to mass communication preferred.

3. Adaptability: Ability to adjust to changing market dynamics and organizational needs, ensuring flexibility in strategy and execution.

4. Proactivity: Initiative to identify opportunities and challenges ahead of time, taking action without being prompted.

5. Collaboration: Strong team player who values diverse perspectives and works effectively across departments and with external partners.

6. Integrity: Maintains honesty and transparency in all dealings, building trust with colleagues and stakeholders.

7. Resilience: Ability to remain composed and effective under pressure, navigating challenges with a positive attitude.

8. Curiosity: A continuous desire to learn and understand new trends, technologies, and consumer behaviors to inform brand strategies