Local Product Experiences Lead, APAC

Meta; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Meta seeks a Local Product Experiences Lead for APAC to shape positioning, launch, and adoption of Meta's apps across diverse APAC markets. You will lead product marketing managers and partner with global teams to ensure locally relevant experiences that drive adoption and growth.

The role requires 10+ years in product marketing, 3+ years of people management, and experience launching campaigns across APAC.

Qualifications

• 10+ years in product marketing or GTM in tech/consumer internet.
• 3+ years of people management, coaching and retention.
• Experience leading launches across multiple APAC markets.

Responsibilities

• Lead and develop APAC product marketing team.
• Develop Southeast Asia strategy and identify high-impact opportunities.
• Inform product roadmap using local consumer insights.
• Communicate market needs and performance to leadership.
• Build scalable localization playbooks for APAC markets.

Skills

Product marketing

Go-to-market

People management

Cross-market teams

Product launches

Stakeholder communication

Strategic partnership

AI tools integration

Tools

AI tools

Job description

Approximately 90% of people use Meta's products from outside of North America, and we continue to expand internationally. Our team plays a crucial role in breaking down barriers for the international community to support Meta's mission of building the future of human connection. As a Local Product Experiences Lead for APAC, you will lead a team of product marketing managers responsible for shaping how Meta's family of apps and services are positioned, launched, and adopted across diverse APAC markets. You will partner closely with global product, policy, and go-to-market teams to ensure that product strategies are locally relevant, locally adapted, and effective in driving product adoption — helping us deliver locally relevant product experiences across global markets.Local Product Experiences Lead, APAC Responsibilities:Lead and develop a team of product marketing managers across APAC, setting strategic direction and fostering a collaborative team culture focused on clear goals, regular feedback, and professional developmentDevelop and execute Southeast Asia strategy by identifying high-impact opportunities for Meta products across the regionDevelop deep understanding of local consumer behaviors and market dynamics, and partner with global product teams to ensure these insights inform product development and roadmap prioritizationServe as the primary regional voice for product marketing in executive and cross-functional forums, communicating market needs and performance outcomes to leadershipBuild scalable frameworks and playbooks for localizing product experiences that can be applied consistently across diverse APAC marketsManage relationships with regional stakeholders including local business teams, agency partners, and external industry groups to amplify product marketing impactMinimum Qualifications:10+ years of experience in product marketing, go-to-market strategy, or a related marketing discipline within the technology or consumer internet industry3+ years of people management experience, including coaching, developing, and retaining talentExperience managing and developing teams of marketing professionals across multiple markets or geographiesExperience leading product launches and go-to-market programs across multiple APAC markets, with demonstrated understanding of regional consumer and business dynamicsExperience partnering with product management and cross-functional teams to influence product strategy and roadmap decisions based on market insightsExperience communicating strategic recommendations and performance outcomes to leadership through written and verbal formatsPreferred Qualifications:Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience working in a global technology company with regional responsibilitiesDemonstrated ability to build regional marketing frameworks and playbooks that scale across culturally diverse marketsFamiliarity with the regulatory, competitive, and digital ecosystem landscape across key APAC markets including Southeast Asia, India, and Northeast AsiaProfessional working proficiency in one or more Southeast Asian languages (e.g., Bahasa, Thai, Vietnamese) to support localization of product experiences and engagement with regional stakeholders in Southeast Asian markets, with deep familiarity of Southeast Asian markets and the digital product landscapeDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.