Lifecycle Marketing Manager – Customer Growth Programs

MORGAN MCKINLEY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Morgan McKinley Pte Ltd in Singapore is seeking an Associate Marketing Manager to design and run data-driven lifecycle marketing programs that strengthen customer engagement across onboarding, activation, and renewal stages.

You will translate customer data, segmentation insights, and campaign performance into scalable programs, partnering with sales, product marketing, analytics, and operations to drive measurable customer and revenue outcomes.

Qualifications

• Bachelor’s degree in marketing, business, communications, data analytics, or related discipline.
• 4–6 years of experience in marketing programs, lifecycle marketing, marketing operations, demand generation, CRM marketing, or customer engagement roles.
• Proven experience building and executing multi-touch marketing campaigns or customer nurture programs.
• Experience working with customer data, segmentation, reporting dashboards, and campaign performance analytics.
• Experience in B2B marketing, technology, managed services, SaaS, or digital transformation is advantageous.

Responsibilities

• Design and manage customer lifecycle marketing programs across onboarding, activation, engagement, expansion readiness, retention, renewal, and advocacy.
• Develop customer journey maps, communication cadences, and content frameworks tailored to segments and lifecycle stages.
• Move marketing execution toward structured, always-on lifecycle programs that deliver value and revenue growth.
• Identify milestones and trigger points to deliver timely communications via appropriate channels.
• Plan and execute multi-touch marketing programs across email, landing pages, digital channels, webinars, and portals.
• Collaborate with sales, product marketing, customer experience, analytics, and operations to optimize programs.
• Define success metrics, monitor performance, and provide regular stakeholder updates.

Skills

Lifecycle marketing

Marketing automation

CRM systems

Data analytics

Stakeholder management

Content collaboration

Education

Bachelor's degree

Tools

Salesforce

Pardot

Marketo

HubSpot

Job description

Morgan McKinley Pte Ltd in Singapore is seeking an Associate Marketing Manager to design and run data-driven lifecycle marketing programs that strengthen customer engagement across onboarding, activation, and renewal stages.

You will translate customer data, segmentation insights, and campaign performance into scalable programs, partnering with sales, product marketing, analytics, and operations to drive measurable customer and revenue outcomes.