VISUAL MERCHANDISING EXECUTIVE

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 52,000 - 78,000; Full time

Job summary

CHARLES & KEITH (SINGAPORE) PTE LTD in Singapore is seeking a passionate Visual Merchandising Manager to lead store presentation and brand storytelling across the network. You will translate global guidelines into locally relevant displays, drive compelling shopper experiences, and collaborate with store teams to elevate the visual language.

The role requires a Diploma in Visual Merchandising or related field with at least 3 years of hands-on VM experience, strong leadership, and proficiency in

Qualifications

• Diploma in Visual Merchandising, Fashion Styling, Retail Management or a related field.
• Minimum 3 years of visual merchandising experience, preferably with team coordination.
• Experience in visual merchandising, store planning, retail execution or related function is strongly preferred.
• Experience developing and mentoring a VM team and onboarding new members.

Responsibilities

• Plan and execute seasonal visual directives in line with principal guidelines, while adapting them to local market needs.
• Coordinate VM activities, including store visits, window displays, applications, installations and database maintenance.
• Monitor execution quality across stores through photo reviews, memos and regular evaluations.
• Create planograms and display layouts in Displayer where required.
• Support business goals by using VM strategies to improve store presentation, customer engagement, traffic and conversion.
• Maintain high standards in store environment elements such as music, scent and plants.

Skills

Visual merchandising

Team management

Store planning

Vendor coordination

Adobe suite

Education

Diploma in visual merchandising, fashion styling, retail management

Tools

Photoshop

Illustrator

PowerPoint

Excel

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

RESPONSIBILITIES

• Plan and execute seasonal visual directives in line with principal guidelines, while adapting them to local market needs
• Coordinate VM activities, including store visits, window displays, Permit-to-Work (PTW) applications, installations and database maintenance
• Monitor execution quality across stores through photo reviews, memos and regular evaluations
• Create planograms and display layouts in Displayer where required
• Support business goals by using impactful VM strategies to improve store presentation, customer engagement, traffic and conversion
• Maintain high standards in store environment elements such as music, scent and plants
• Identify and source vendors for production needs where necessary
• Benchmark competitors, identify best practices and share actionable insights with relevant stakeholders
• Ensure all VM executions and communications reflect CHARLES & KEITH brand identity, values, and presentation standards
• Lead, guide and support the local Visual Merchandising (VM) team to ensure consistent execution of brand standards, operational priorities and store presentation guidelines across all stores
• Coach, train and develop the VM team by setting clear expectations, providing regular feedback and supporting individual capability growth
• Assign responsibilities, monitor follow-through, and support workload planning to ensure timely completion of VM activities and project deliverables
• Provide constructive performance input and escalate recurring execution or capability gaps to the appropriate manager where required
• Serve as a brand ambassador by demonstrating visual excellence, professionalism and enthusiasm across all initiatives

GENERAL

• Work collaboratively and proactively to support the brand’s broader strategic and execution goals
• Build strong familiarity with CHARLES & KEITH stores, products, customer experience and market positioning
• Apply CHARLES & KEITH VM guidelines consistently across store displays, customer-facing touchpoints and day-to-day execution
• Adhere to company policies, workflow procedures and operational directives
• Perform visual display changes that may involve physical tasks; the role can be physically demanding
• Work off-hours, weekends or public holidays when required due to nature of the scope, depending on retail schedules and store execution needs

REQUIREMENTS

• Diploma in Visual Merchandising, Fashion Styling, Retail Management or a related field
• Minimum 3 years of relevant visual merchandising experience, preferably with hands-on team coordination or people management responsibilities
• Prior experience in visual merchandising, store planning, retail execution or a related function is strongly preferred
• Experience supporting team development through onboarding, skills training, feedback sessions and performance improvement follow-ups
• Strong people management, communication and coaching skills, with the ability to motivate team members and support consistent store execution
• Able to set clear team objectives, delegate tasks effectively, follow up on progress and hold team members accountable in a fair and constructive manner
• Comfortable working cross-functionally with store teams, regional teams, vendors, and internal stakeholders to align priorities and resolve execution challenges
• Proficient in MS Office and Adobe Suite, including Photoshop, Illustrator, PowerPoint and Excel
• Strong organizational, presentation and problem-solving skills
• Adaptable, detail-oriented and capable of managing multiple projects with tight timelines
• Confident in leading with initiative, making sound decisions, coaching others, and setting high-quality standards for store execution