Lead Sales Development Representative, APAC

UNITY TECHNOLOGIES SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Unity Technologies Singapore is seeking a Lead of Business Development Representative for the APAC region to build the playbook from the ground up, owning multi-channel outbound efforts and turning early conversations into revenue.

You will hunt new logos, research target accounts, qualify inbound leads, and collaborate with Account Executives and Marketing to execute territory plans across a wide APAC footprint. Japanese and English bilingual required.

Qualifications

• Experience leading a new sales function in a tech environment.
• Strong outbound prospecting and territory development skills.
• Ability to manage relationships across Japan markets with Japanese and English.

Responsibilities

• Prospect across large APAC territories using multi-channel outreach to book discovery meetings.
• Research target accounts and decision makers; craft and test messaging.
• Qualify inbound leads and route high-intent prospects to Account Executives; maintain records in Salesforce and Outreach.
• Collaborate with Account Executives and Marketing to execute territory plans and support events.
• Onboard and coach BDRs for the APAC region.

Skills

Prospecting

Leadership

Multi-channel communication

Account research

Stakeholder management

Tools

Salesforce

Outreach

Job description

The opportunity

Join the brand-new Industry team as our Lead of Business Development Representative for the APAC region at Unity where you will help build the playbook from the ground up. You’ll work large, untapped territories and shape what \"great\" looks like - writing and testing messaging, uncovering new logos, and supporting thoughtful expansion in existing accounts.

This role is ideal for someone who loves learning how interactive 3D can help drive business outcomes in industries like automotive, healthcare, retail and government. You enjoy outbound prospecting, and want a clear path into sales, partnerships, or account management. You’ll learn fast, iterate even faster, and help turn early conversations into real revenue opportunities while building scalable programs alongside multi-functional partners.

What you’ll be doing

• Prospect across large, raw territories; implement multi-channel outreach (phone, email, LinkedIn, events); book discovery meetings across mid size to large enterprise companies


• Research target accounts and key decision makers; build campaigns; write, A/B test, and refine messaging


• Qualify inbound leads and route high-intent prospects to Account Executives /Account Managers; maintain clean records in Salesforce and Outreach


• Partner with Account Executives and Marketing to implement territory plans, support events, and follow up promptly


• Onboard, coach and directly manage the BDRs supporting the other APAC region

What we’re looking for

• Ability to hunt and identify new key contacts at target accounts


• Enthusiastic leader to help shape and build this new function at Unity


• Highly organized with attention to detail, curious, and motivated to grow professionally


• Some limited travel to internal and external events


• Native or bilingual proficiency in Japanese and English to effectively manage stakeholder relationships across our Japan markets

You might also have

• Experience collaborating with multi-functional teammates


• Familiarity with real-time 3D/interactive technology and how it delivers value for enterprise users


• A test-and-learn mindset with weekly proposals for new messaging experiments


• Proficiency with Salesforce and one sales engagement platform (e.g., Outreach or Salesloft)