Lead, Media Relations

SMRT Corporation, Ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SMRT Corporation Ltd in Singapore seeks a Lead, Media Relations to shape public perception and safeguard corporate reputation. You will lead media relations, craft strategic communications, and collaborate with cross‑functional teams to secure positive coverage and strengthen SMRT as a leading public transport operator.

The role emphasizes developing and executing strategies, managing media inquiries, and providing timely insights during crises or incidents for a dynamic transport network.

Qualifications

• Diploma or degree in Mass Communications, Public Relations, Marketing or a related discipline.
• At least 8 years of experience in corporate communications, media relations or PR.
• Experience handling media relations, writing press releases, and managing communications strategies.

Responsibilities

• Develop communication strategies that support SMRT's objectives and priorities.
• Maintain strong relationships with mainstream media journalists and outlets.
• Organise media briefings, stakeholder engagement sessions, press conferences and prepare spokespeople.
• Draft and distribute media releases, statements and service announcements.
• Identify opportunities for content, facilitate staff interviews with media.
• Manage the media inbox and respond to media queries.
• Monitor online sentiment and respond during incidents or emergencies (24/7).
• Monitor media coverage and provide insights for improvements.

Skills

Communication

Stakeholder management

Crisis communication

Strategic thinking

Education

Mass Communications / Public Relations / Marketing degree

Job description

Lead, Media Relations

Job Purpose

A Media Relations Manager in the Corporate Communications department at SMRT is responsible for managing the company's reputation, and ensuring timely, accurate, and consistent communication with the public. As a team member in the department, you will contribute to the development and execution of communication strategies. Your key responsibilities will include managing media relations and supporting other key initiatives. You will work closely with cross‑functional teams within the company to identify opportunities in building goodwill and secure positive media coverage, thereby strengthening SMRT’s position as a leading public transport operator in Singapore.

Responsibilities

• Develop communication strategies that support SMRT's corporate objectives and business priorities
• Develop and maintain strong relationships with mainstream media journalists, editors, and media outlets
• Organise media briefings, relevant stakeholder engagement sessions, press conferences and prepare spokespersons
• Draft and distribute media releases, statements, service‑related announcements
• Identify opportunities for good content and facilitate staff interviews with media
• Manage the media inbox and prepare responses to media queries
• Monitor online sentiments and respond promptly during an incident or during emergencies (24/7)
• Monitor media coverage and analyse the effectiveness of communication strategies, providing insights and recommendations for improvement

Qualifications & Work Experience

• Diploma / Degree in Mass Communications, Public Relations, Marketing or relevant discipline
• At least 8 years of experience in corporate communications, media relations, or public relations
• Experience in handling media relations, writing press releases, managing communications strategies and media events

Skills

• Excellent written and verbal communication skills, and the ability to work under pressure to manage multiple priorities
• Strong organisational and interpersonal skills to manage different stakeholders, events and projects
• Strategic thinking ability to anticipate reputational risks in a regulated and dynamic environment
• Experience handling crisis communications and respond to media queries promptly

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North‑South Line, theEast-West Line, the Circle Line, the new Thomson East‑Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services.

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well‑being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision

Moving People. Enhancing Lifestyles

Core Values

Respect, Integrity, Safety & Service, Excellence