Senior Media Relations Lead - Repute & Crisis Response

SMRT Corporation, Ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SMRT Corporation Ltd in Singapore seeks a Lead, Media Relations to shape public perception and safeguard corporate reputation. You will lead media relations, craft strategic communications, and collaborate with cross‑functional teams to secure positive coverage and strengthen SMRT as a leading public transport operator.

The role emphasizes developing and executing strategies, managing media inquiries, and providing timely insights during crises or incidents for a dynamic transport network.

Qualifications

• Diploma or degree in Mass Communications, Public Relations, Marketing or a related discipline.
• At least 8 years of experience in corporate communications, media relations or PR.
• Experience handling media relations, writing press releases, and managing communications strategies.

Responsibilities

• Develop communication strategies that support SMRT's objectives and priorities.
• Maintain strong relationships with mainstream media journalists and outlets.
• Organise media briefings, stakeholder engagement sessions, press conferences and prepare spokespeople.
• Draft and distribute media releases, statements and service announcements.
• Identify opportunities for content, facilitate staff interviews with media.
• Manage the media inbox and respond to media queries.
• Monitor online sentiment and respond during incidents or emergencies (24/7).
• Monitor media coverage and provide insights for improvements.

Skills

Communication

Stakeholder management

Crisis communication

Strategic thinking

Education

Mass Communications / Public Relations / Marketing degree

Job description

SMRT Corporation Ltd in Singapore seeks a Lead, Media Relations to shape public perception and safeguard corporate reputation. You will lead media relations, craft strategic communications, and collaborate with cross‑functional teams to secure positive coverage and strengthen SMRT as a leading public transport operator.

The role emphasizes developing and executing strategies, managing media inquiries, and providing timely insights during crises or incidents for a dynamic transport network.