Lead, Integrated Digital & Media Performance

sggovterp; Singapore; On-site; SGD 90,000 - 170,000; Full time

Job summary

Singapore Tourism Board is seeking an experienced Digital Marketing professional to lead its global paid media strategy, aligning with business objectives across 15-20 markets. You will integrate owned and paid channels, leveraging AI-driven insights and audience data to improve performance.

You will collaborate with internal teams and external agencies to design activation campaigns, run test-and-learn programs, and ensure rigorous measurement that translates data into actionable business

Qualifications

• 5+ years of paid media management experience across multiple markets.
• Experience with SEO and AI-based search evolution.
• Strong analytical skills to translate data into strategy.
• Collaborative, cross-team communication.

Responsibilities

• Develop paid media strategy across 15-20 international markets.
• Coordinate with agencies and internal teams for activation campaigns.
• Manage always-on media and optimization across channels.
• Design an experimentation roadmap and test-and-learn agenda.
• Link paid media to business outcomes with robust measurement.

Skills

Paid media management

Analytical skills

Test-and-learn mindset

Cross-market experience

Tools

Conversion-API

Job description

Singapore Tourism Board is seeking an experienced Digital Marketing professional to lead its global paid media strategy, aligning with business objectives across 15-20 markets. You will integrate owned and paid channels, leveraging AI-driven insights and audience data to improve performance.

You will collaborate with internal teams and external agencies to design activation campaigns, run test-and-learn programs, and ensure rigorous measurement that translates data into actionable business