Creative Strategist

Mediacorp Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Mediacorp Pte Ltd, Singapore's leading content creator and national media network, seeks a senior leader to drive Brand & Content Development and Audience & Partner Engagement across digital platforms.

You will guide a team, brainstorm innovative digital content, and build relationships with social influencers, creators, and journalists to grow viewer engagement and advertiser interest.

Qualifications

• Diploma / Degree in Mass Communication / Visual Communication or related discipline is a plus.
• At least 5 to 8 years working experience in digital content creation across various digital platforms.
• Experience working with different formats of content, from video and infographics to podcasts and feature stories.
• Proven track record as a creative storyteller and developing strategic and creative plans.
• Good written and verbal communication skills.
• Able to multi-task in a dynamic, fast-paced environment and under pressure.
• Creative, technically inclined and able to work under tight deadlines.
• Strong industry network is an advantage.

Responsibilities

• Lead Brand and Content Development to grow Mediacorp's digital brands across platforms.
• Oversee Audience and Partner Engagement; build relationships with influencers, creators, journalists.
• Provide guidance to the team and ensure content is multi-platform and viewer-centric.
• Develop content schedules and roadmaps; drive innovation and efficiency in production.

Skills

Creative storyteller

Good communication

Education

Mass Communication / Visual Communication degree or diploma

Tools

Adobe Premiere Pro

Job description

About Us

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Job Description

The role will focus on leading the Brand & Content Development and Audience & Partner Engagement. Working as a team, to keep pivoting, navigate and find solutions to continue to grow digital brands within Mediacorp.

Key Responsibilities

Brand and Content Development

• Oversee to the team in generating and bringing big ideas to life with comfort in digital, social and mobile mediums.
• Able to direct and provide guidance to the team.
• Constantly finding and brainstorming creative innovative ways to ideate and produce digital content.
• Provide strong analysis and content strategies based on the insights provided by Creative Strategist.
• Ensure the appropriateness of all digital content produced.
• Work with Creative Strategist / Creative Producer to produce spreadable innovative and compelling content
• Ensure all content has a multi-platform approach to maximise the viewer experience.
• Establish content schedule and roadmap
• Enhance production and creative efficiency through innovation and adapting new technologies.
• Uncover insights and develop solutions that drive the key business goals

Audience and partner engagement

• Lead the team in developing creative content that appeal to audiences and advertisers
• Ideate with the team to engage users through digital content
• Build and grow relationships with social media influencers, digital content creators, industry professionals and journalists

Foundational Competencies

• A strong understanding of what drives digital content on social media and how it should be presented
• Strong with creating original concepts
• A broad and deep knowledge of digital content and social media trends
• Proficient in Adobe Premiere Pro and deep knowledge of editing on Premiere Pro
• Leading team & manage projects independently and work collaboratively
• Coaching/Teaching
• Driving Execution
• Empowerment/Delegation
• Leading Change

Qualifications

• Diploma / Degree in Mass Communication / Visual Communication or any related discipline is a plus
• At least 5 to 8 years working experience in digital content creation across various digital platforms
• Experience working with different formats of content, ranging from video and infographics, to podcasts and feature stories of different beats
• Experience in creating both bite-sized and short to medium form content for a digital market
• Proven track record as a creative storyteller
• Developing strategic and creative plans
• Good written and verbal communication skills
• Able to multi-task and work in a dynamic, fast-paced environment and under pressure
• Creative, technically inclined and able to work well under pressure and tight deadlines.
• Strong industry network is an advantage

Skills

Experience working with different formats of contentA creative storytellerGood Communication Skills