Integrated Media & Strategy Director — Luxury Brands

Publicis Groupe; Singapore; Hybrid; SGD 180,000 - 300,000; Full time

Job summary

Publicis Groupe in Singapore seeks an experienced Client Associate Director/Director to lead an integrated portfolio of luxury and premium brands. You will shape partnerships, lead integrated media solutions, and ensure excellence across strategy, planning, execution, and commercial delivery.

The role requires senior-level influence across stakeholders, cross-functional collaboration, and a track record of driving measurable business outcomes in a fast-paced market.

Qualifications

• 8–12 years of experience in client leadership, integrated marketing, media, account management, or a related discipline.
• Proven experience leading complex client relationships and integrated workstreams within the Singapore market.
• Strong understanding of integrated communications planning, digital media, performance marketing, programmatic advertising, data-driven marketing, commerce, and measurement frameworks.
• Experience managing luxury, premium, retail, beauty, fashion, lifestyle, or consumer brands is highly preferred.
• Demonstrated ability to influence senior stakeholders and operate effectively within complex, matrixed organizations.
• Strong commercial acumen, including experience managing large budgets, scopes of work, agency fees, resourcing, and profitability.
• Proven ability to lead cross-functional teams and connect specialist capabilities into cohesive client solutions.
• Strong strategic thinking, problem-solving, and decision‑making capabilities, supported by sound business judgement.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• A people-focused leadership style, with experience coaching teams and developing high‑performing talent.

Responsibilities

• Serve as the senior strategic advisor and primary client lead for a portfolio of luxury and premium brands in Singapore.
• Build trusted relationships with senior client stakeholders and lead business reviews, annual planning, strategic discussions, and growth conversations.
• Translate regional and global brand priorities into actionable, locally relevant strategies for the Singapore market.
• Lead the development of integrated communications and media strategies across digital, social, content, performance, CRM, search, offline media, data, and technology.
• Oversee end-to-end client delivery, ensuring strategic quality, operational excellence, and consistency across all workstreams and touchpoints.
• Provide senior direction on campaign planning, investment, execution, optimization, measurement, and reporting to deliver measurable business outcomes.
• Leverage consumer insights, market intelligence, competitive activity, and emerging trends to develop innovative client solutions.
• Identify and convert opportunities to deepen client partnerships, expand scope of work, and drive sustainable account growth.
• Lead commercial discussions, including scopes of work, resource planning, agency fees, budgets, and profitability.
• Orchestrate collaboration across media, creative, digital, data, analytics, performance marketing, commerce, CRM, and technology teams.
• Champion new methodologies, measurement frameworks, and ways of working that improve effectiveness and client outcomes.
• Provide leadership, coaching, and clear strategic direction to team members, ensuring strong delivery standards, capability development, and succession planning.
• Act as a senior escalation point, resolving complex issues while maintaining client confidence and protecting the quality of the partnership.
• Stay ahead of developments in luxury, media, technology, consumer behaviour, and the Singapore market, translating emerging opportunities into actionable recommendations.

Skills

Client leadership

Integrated marketing

Stakeholder management

Strategic thinking

Communication skills

Job description

Publicis Groupe in Singapore seeks an experienced Client Associate Director/Director to lead an integrated portfolio of luxury and premium brands. You will shape partnerships, lead integrated media solutions, and ensure excellence across strategy, planning, execution, and commercial delivery.

The role requires senior-level influence across stakeholders, cross-functional collaboration, and a track record of driving measurable business outcomes in a fast-paced market.