Integrated Media Lead for Luxury Brands

Publicis Groupe ANZ; Singapore; Hybrid; SGD 100,000 - 150,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Manager/Senior Manager in Singapore to lead integrated marketing and media initiatives for luxury and premium brands. You will partner with clients, agency experts, and media partners to plan, execute, and optimize paid, owned, and earned campaigns across digital, social, content, CRM, search, and offline channels.

The role emphasizes strategic planning, performance measurement, and exceptional client service to drive business growth and deliver outstanding

Qualifications

• 5–8 years of experience in integrated marketing and media planning.
• Experience servicing luxury and premium brands.
• Strong analytical skills translating data into actionable insights.
• Excellent presentation and stakeholder management abilities.
• Ability to manage multiple campaigns in a fast-paced agency environment.
• Proven budgeting, forecasting and client relationship experience.

Responsibilities

• Act as the primary day-to-day client lead, building trusted relationships and advising clients.
• Lead integrated communications and media strategies tailored to objectives and market opportunities.
• Manage end-to-end campaign planning and execution across digital, social, content, performance, CRM, search, and offline channels.
• Collaborate with internal agency teams to deliver integrated solutions and seamless execution across touchpoints.
• Oversee campaign performance, optimization, measurement, and reporting, translating insights into recommendations.
• Monitor market trends, consumer behaviors, competitor activity, and industry developments for client opportunities.
• Manage campaign budgets, timelines, scopes of work, and deliverables for efficient delivery.
• Drive proactive growth by identifying upsell opportunities and innovative solutions.
• Maintain high standards of operational excellence and governance across client deliverables.
• Mentor and support junior team members, fostering development and excellence in client servicing.

Skills

Integrated marketing

Media planning

Campaign management

Client servicing

Stakeholder management

Budgeting

Performance marketing

Job description

Publicis Groupe ANZ is seeking a Manager/Senior Manager in Singapore to lead integrated marketing and media initiatives for luxury and premium brands. You will partner with clients, agency experts, and media partners to plan, execute, and optimize paid, owned, and earned campaigns across digital, social, content, CRM, search, and offline channels.

The role emphasizes strategic planning, performance measurement, and exceptional client service to drive business growth and deliver outstanding